12 benefits of working with a social media agency

28 Jun 2023

Social media

Hannah Wilde

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As a digital marketing agency, we understand the importance of social media. With around five billion people using social media around the world, there is a huge opportunity for businesses to connect with wider audiences through social media. Whether your goal is to improve your LinkedIn presence or get more followers on Instagram, a social media agency can get you these results. 

Social media marketing usually falls into two brackets – organic social and paid social – both of which can be provided by an agency for an optimised social media strategy. A social media agency will usually combine the two types of marketing to ensure you see all of the benefits of social media marketing. But, what are the specific advantages of using an agency to manage your social media presence? Continue reading for 12 benefits of working with a social media agency.

1. You’ll have more time to run your business

Managing social media accounts requires consistent effort and time. By collaborating with a specialist agency, you can offload the responsibility of handling your social media presence, allowing you to focus on core business operations. Their expertise and dedicated resources will ensure that your social media channels are managed efficiently, giving you more time to concentrate on growing your business.

2. It’s budget-friendly

Hiring and training an in-house social media team can be expensive, as it involves additional salaries, benefits, and training costs. On the other hand, partnering with a social media agency allows you to access a team of professionals with diverse skill sets at a fraction of the cost, saving you money in the long run. Plus, social media agencies are well-trained to work with budgets of all sizes, meaning you won’t need to worry about your paid social ads going over budget or resulting in unexpected expenses.

3. Work with the best creative minds

a creative social media agency worker planning out a social media strategy with images pinned to an office wall

Social media agencies hire creative professionals who have extensive experience in the world of social media. They know how to create engaging content to make your business stand out, as well as how to strategise your brand’s online growth. By working with an agency, you’re able to liaise with experts who know how to create the most creative, best-in-class social media campaigns that will hit the right note for your brand.

4. Connect with your audience

One of the key advantages of working with a social media agency is their ability to leverage audience insights and create content that truly connects with your target audience. These agencies use analytics tools – such as Page Insights – to gather data on audience demographics, preferences, and behaviours. Armed with these insights, they can tailor your content strategy to ensure it aligns with the interests and needs of your audience, resulting in higher engagement and better customer connections.

5. Access advanced resources

Social media agencies are constantly evolving and advancing their technologies to stay ahead of the curve. They pay to have access to expensive, state-of-the-art tools and resources that provide incredibly detailed insights and can be used to create impressive content for your social media pages. These resources include analytics platforms, scheduling and automation software, graphic design tools, and social media listening tools. When you hire a social media agency, you’re also benefiting from all of the resources they pay for, which could cost you thousands to access yourself.

6. Drive profits

laptop showing a graph with dramatic upward trend showing the increased profits by using a social media agency

A social media agency can help you devise strategies to drive profits through your social channels. By implementing effective conversion tracking and e-commerce integration, they can identify the most profitable social media campaigns and optimise them for better results. Whether it’s increasing website traffic, generating leads or boosting sales, an agency can align your social media efforts with your business objectives to drive tangible financial outcomes. 

7. Optimise your business social media accounts

From writing Instagram captions that sell to jumping onto new platforms like BeReal and Lemon8, a social media agency will optimise your efforts across a breadth of different accounts. No matter the platform, social media agencies are well-versed in best practices and tricks of the trade, ensuring you have a stellar social media presence across the web. 

They’ll also optimise your pages by ensuring consistent branding, crafting compelling bios and descriptions, and implementing on-platform, social-first SEO strategies. By presenting a professional and cohesive social media presence, you can build credibility and attract a larger audience.

8. Receive advice on other digital marketing efforts

Social media agencies possess a wealth of knowledge and expertise in the digital marketing landscape beyond social media. By working with them, you can tap into their insights and receive valuable advice on other digital marketing channels such as SEO, content marketing, digital PR, and PPC

For example, here at TAL Agency, we make sure that an expertly-crafted content marketing strategy is aligned with everything that goes out on social media, using these channels to boost new content and attract more traffic and clicks. This holistic approach ensures that your overall digital marketing efforts are cohesive and deliver a consistent brand image across the internet.

9. View detailed reports

laptop showing the detailed reports usually presented by a social media agency

Social media agencies provide regular and detailed reports on the performance of your campaigns. These reports offer valuable insights into key metrics such as engagement, reach, conversions, and audience demographics. By analysing these reports, you can gain a clear understanding of the effectiveness of your strategies and make data-driven decisions to optimise future campaigns. The transparency provided by these reports enables you to track your progress and make adjustments as needed. Plus, you don’t need to spend time pulling these reports together yourself!

10. Have a strong strategy for growth

A winning social media strategy is essential for growing your business and driving sales. Social media agencies always devise a long-term strategy, meaning that every post, video and photo is completely intentional and will serve to benefit your business. A social media agency will work closely with you to understand your goals, target audience, and competitive landscape, and then create a tailored strategy that aligns with your overall business objectives. With their brilliant expertise, a social media agency will be able to identify growth opportunities, leverage emerging trends, and continuously optimise your online presence to drive long-term success.

11. Crisis management

We’ve all seen brands get some negative press, and the fallout can be catastrophic without a dedicated team on your side. Social media agencies prepare for the worst, with thoughtful crisis management protocols in place ready to tackle any bad coverage. They will monitor your brand’s online reputation, and implement strategies to mitigate and resolve any issues that may arise. By working with a social media agency, you have a lifeline to fall back on in the case of a public image crisis, which will help save your brand’s reputation in a less than ideal situation.

12. Reach more people

large crowd of people in the middle of the road

Social media agencies have a deep understanding of how to reach and engage with your target audience effectively. They stay updated on the latest algorithms, trends and platform updates, enabling them to optimise your content for maximum visibility. By working with a social agency, you can tap into their expertise to expand your reach, attract new followers, and ultimately increase your brand’s exposure to a wider audience.

Keeping your business up to date with social media trends and developments is essential for effective growth and branding. It’s easy to follow social media news on our Content Hub, with expert insights on topics from why photo media dumps are taking over Instagram, to a deep-dive on why marketers should care about BeReal. If you’re looking to collaborate with an experienced social media agency, contact us today.

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