Helen Crompton, Author at TAL Agency

How to write amazing PPC ad copy

PPC marketing is one of the best ways to quickly and efficiently attract customers to your website – just one…

Remarketing vs retargeting: what’s the difference?

Remarketing and retargeting are both commonly heard terms in the world of PPC. But, do you actually know the difference…

What are the benefits of PPC?

PPC is an important part of any digital marketing strategy, and when used correctly it can increase website traffic and…

What are ad extensions and why do they matter?

What are search ad extensions? So, you’ve got your Google Ads all set up and ready to bring in customers….

Essential Guide to Google Shopping Ads

How do Google Shopping Ads work? If you have specific products to advertise, Google Shopping Ads are an incredible tool…

A quick guide for remarketing ads

What is remarketing? Before we delve into the perks that come with this must-know conversion tactic, let’s start by understanding…

A complete beginner’s guide to PPC

What exactly is PPC? ‘Pay-Per-Click’ – simply known as PPC – is essentially an online marketing model that is designed…

How to use Google AdWords

When we’re living in a world full of online shoppers, it’s important to ensure our digital marketing strategies are reactive and on point. Google is the online equivalent of a shopping centre, after all. Working on your SEO is a long game, but if you want to grow your brand recognition quickly, and make some fast sales, then PPC is the way to go.

11 golden rules for PPC optimisation

Need a bit of insight into how best to optimise your PPC campaigns? You’re in the right place! Let the PPC experts give you generous 11 golden rules for perfect pay per click optimisation.