6 of the best WordPress ecommerce plugins

19 Feb 2021

Marketing Tools

Nick Boyle

Nick Boyle

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Is your business venturing online? With the internet playing host to so many digital shops (i.e. your competitors!), it’s crucial you use the right ecommerce plugins to put you in a better position for smooth growth and increased conversions.

Let’s take a look at what the best WordPress ecommerce plugins are out there right now.

1. WooCommerce

This is a very popular WordPress ecommerce plugin! It even has a whole caring developer community behind it. There are so many add-ons available under this plugin. One of its best features is the hundreds of themes and extensions available, so you can add tons of cool features to your shopping site with a variety of site layouts and designs.  

This one is good for selling both physical and digital goods. So, think music, ebooks, software, as well as what you would normally sell in bricks and mortar. 

WooCommerce allows you to add other payment options via extensions, and it comes with built-in support for the popular payment gateways. 

Inventory management is made so much easier, as WooCommerce has tools to help you here. You can even assign it to a store manager.

Support is exceptional with WooCommerce, too. Documentation is available online, along with a help desk and great community forums. 

You can also add affiliate or external products to your website through WooCommerce with affiliate marketers helping to provide users with greater experiences.

2. Ecwid Ecommerce Shopping Cart

This plugin certainly boasts some impressive reviews and ratings. Its set-up is similar to WooCommerce but the main difference is that Ecwid can be used on any platform, whereas WooCommerce is only for WordPress. Whether it’s Facebook, Drupal, WordPress or Tumblr, this plugin can be used to launch an online shop from a wider range of platforms. 

Sticking to a less expensive monthly payment plan, Ecwid could be a more cost-effective option out there, as its core plugin is free. You also get the benefit of more features built in, rather than an extended list of add-ons. 

So, if you’re looking for more built-in features and tools, Ecwid is a great choice. You can rely on tools and decent features within the plugin without needing to use third-party developers. Other key features include the support for up to 10 products you receive, a mobile responsive shopping cart, and the ability to sell on numerous sites.

3. Easy Digital Downloads

This one does exactly what it says on the tin. It’s a go-to plugin for selling digital downloads with easy-to-use features and great functionality. 

Because of its nicheness, it’s a plugin that really excels in its field and provides an incredible better experience overall for those wanting to sell digital goods. 

Great for newbies, this plugin is simple to use and comes with tons of extensions with add-ons fit for marketing platforms, services and payment gateways. It’s also compatible with almost any WordPress theme, but this plugin also comes with built-in themes.

Lots of support is also available with free support forums, chatrooms, tutorials and videos. For premium users, they also have the advantage of a priority support option.

4. BigCommerce

For seamless integration with WordPress, BigCommerce is fantastic. We all know how popular and great WordPress is for business sites, so to have an ecommerce plugin that works with it efficiently is a big win.

Thanks to this easy integration, you can benefit from embedded products with automatic page creation for the account, cart, sign-in and other important pages. 

A key feature of this plugin is in its high scalability. All the features you need are included with high performance, security and easy scalability. You can also sell across a range of channels, like Instagram, Facebook, Amazon etc. The payment gateway options are great, where you will only pay the payment service provider, and you won’t be charged on each transaction, unlike many other ecommerce plugins or platforms. 

5. MemberPress

Great for allowing you to sell digital products – like subscriptions – this WordPress ecommerce plugin can be integrated with WooCommerce. 

Key features: You can easily sell subscription-based products, pay-per-view content, and membership plans. You can also have more power on access control, with the plugin allowing you to define content restrictions and user access levels. 

Because of the seamless integration with WooCommerce, you can benefit from a wide range of extensions.

6. WP EasyCart

This plugin is perfect for smaller businesses and for those who want to create a stylish online shopping site without too much hassle. The configuration process is incredibly fast and the plugin comes with easy-to-use tools that aren’t just friendly for developers. You can also sync it with other helpful software tools, like MailChimp and Quickbooks, where you can run a great little shop that can sell anything from standard retail items to gift cards and subscriptions.  

Setting up an ecommerce store can be an exciting journey, but you need to have the right set-up, that’s for sure. Luckily, you’ve got a PPC ecommerce agency who knows their way around all things ecommerce – it’s what they do on the daily. Contact us today to see what magic can happen. 

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