Google Ads Services, Bolton

Google Ads, also known as PPC, has been around for almost two decades. As one of the best forms of paid advertising, it has only grown in popularity. People from all over the world use Google as a search engine, which means Google Ads have an immense outreach. But what else do they have to offer?

The use of Google Ads can drive an immense amount of traffic to your site, and this is due to the ad pushing your site to the top of Google. By using targeted keywords, the search intent of a Google ad is boosted, leading to an increase in CTR. The end result of a successful Google ad would be a conversion, and Google ads can really help businesses to increase their sales.

Plus, they can be coupled with our Google Shopping service, which we specialise in here at TAL Agency.

Our Google Ads services

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Target relevant customers

Through the use of specific keywords, words that are relevant to the ad and the landing page, targeting customers is simple. If a user’s query matches that of the chosen keywords for the Google ad, the ad will appear. We ensure that these keywords are as tailored to the ad as possible, this way it is more likely the user will click onto the ad.

Narrowing down a target audience by age or location is also possible via a Google ad. The benefit of tapering a Google ad is that it increases the likelihood of finding a potential customer who will convert.

Our remarketing service is a great compliment to our Google Ads offering too – as it involves showing relevant ads to those who’ve already shown interest in your products and services.

Control your costs

With a Google Ads campaign you can pay as much or as little as you like. Setting a spending cap means that a Google ad will not cost more than what is provisioned for. Likewise, you only pay when someone clicks on the ad.

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Tracking Google ads

We want to make sure that all of our Google Ads campaigns are as successful as possible, and that’s why we track our live ads. The progress of Google Ads is important, and luckily it is easy to monitor a user’s journey as soon as they click.

Google Ads tracking can show which ads are performing and which are underperforming. The results from a paid ad can help to refine the filters in order to target specific users. Whether this means altering keywords or boosting one ad more than another, we make decisions based on the data.

Decide where to invest

The data will present which Google Ads are producing high CTRs and conversions, and which Google Ads need to be reevaluated. We both prioritise well performing Google Ads, whilst working to improve those that need a little more TLC.

Apart from using the data, we delve into your customer’s shopping habits in order to decide which ads deserve more investment. Making informed decisions such as this leads to an increased CTR, to be followed by conversions.

Increase ROI and conversions

Properly optimised Google Ads will increase your return on investment. Through a combination of targeted keywords and analytically tracked data, we will have produced Google Ads that perform. We will generate sales for your business, as well as ramping up the amount of new users entering your site. The more users who enter your site, the more likely they are to buy there and then or to come back at a later date to make a purchase.

Boost your ROI with our Google Ads agency.

Ready to get started with Google Ads?

Target the right audience with Google Ads to increase your customer base and get those conversions. Whether you want your ads to appear solely to local customers, or maybe you want to reach potential buyers overseas, whatever your aim is, we can help. Get ready for your business to expand with Google Ads. So, why not get in touch with us to discuss more? Whether you need an expert SEO agency, paid social agency or remarketing, get in touch to see what we can do for you.

Google Ads FAQs

What are Google Ads?

Google Ads is Google’s version of pay-per-click (PPC) advertising. It allows businesses to bid on specific keywords to increase their chances of showing up as ads on Google’s search engine results pages (SERPs). Google Ads are the most common platform businesses invest their PPC efforts into, but other search engines have their own PPC capabilities, such as Bing, which uses Microsoft Ads.

You only pay for an ad when someone clicks it, hence the name. You can select what time you want ads to appear, which audience to target, promote hyper-specific deals and much more.

Should I invest in PPC or SEO?

This completely depends on your goals, as both SEO and PPC are used to achieve different things.

SEO is the ‘long game’, but when utilised correctly, can get your pages ranking high on SERPs without the need to pay-per-click. However, PPC ads allow you to reach customers much faster, which is great for short-term campaigns.

Ultimately, if you want to drive traffic in the short term, then PPC is a great marketing tactic to focus on. But if you want to boost your pages for long-term gain, then investing in an SEO agency to get you there is the answer. As you can imagine, both PPC and SEO can compliment each other a great deal – so definitely consider running both marketing activities to reap the best results.

What are the benefits of Google Ads?

There are many reasons why Google Ads can be beneficial for your business. It allows you to:

Create targetted ads that showcase your products and services to a hyper-relevant audience
Set a daily budget so you don’t exceed what’s set
Reach customers on mobile, tablet and desktop
Optimise your campaigns through testing, and off the back of results achieved
Start and pause ads whenever you’d like.