Local SEO services to match local businesses with local people.

Local website optimisation

Your business’s website is the online version of a bricks-and-mortar store. In order to be relevant for local searches, our first port of call is always to make sure that your website is written as though it exists in that location. This means that any references to your physical address should have the location mentioned, and that the services you offer mention the local areas that you serve.

So, for example, if you are a ‘hairdressers in Bolton’, your website should certainly mention this!

Our team conducts thorough keyword research and competitor analysis to ensure that the correct terms are being targeted throughout your website. Then we create on-page content that’s optimised for those keywords, but also written in a way that’s better for humans and not robots. From your meta data to your image alt tags, we go through your pages with a fine toothed comb to ensure everything is optimised the way it should be.

Google My Business management

Google My Business (GMB) is a free tool from Google that is now a key part of solidifying your local presence online. Your GMB profile allows you to manage your Google Maps listing and your Knowledge Panel, giving you more of a chance to appear when someone in your area searches for your service.

Optimising your GMB profile is always one of our top priorities. We understand that it not only builds your credibility, but also your visibility across the board of local SEO. Our team will not only make sure your GMB profile is up-to-date with the most accurate information – from your name and address to your opening hours – but also that all elements are maintained and managed properly.

Building local citations

A local citation is any mention of your business’s name, address and phone number (NAP) listed online and, in our expert opinion, they are an important signal for ranking when it comes to local SEO. And it’s our job to make sure that all these mentions are correct and pointing towards your actual physical location.

Building these high quality local citations is a key part of our local SEO strategy. Whether it’s in a business directory, an industry-specific website, a local website, social media, or a blog, we understand what makes a great local citation, and how to build them. The more Google sees your NAP written consistently, the more it trusts you and your legitimacy.

Local link building

When it comes to local link building, quality over quantity is more important than ever. For a campaign such as this, the geographical location of where the link is coming from is key. Our local link building strategies go a lot more granular and focused compared to our broader campaigns.

Rather than your huge national publications – although it may be nice to see your name in lights – we focus on places with that all-important close physical location. Authoritative websites – such as local businesses, local publications, and local organisations – these are considered to be gold in a local SEO strategy.

Our team likes to get creative here. Whether it’s organising an event, sponsorships or creating incredibly useful local content, no idea is too big or too small when it comes to local. We understand its importance.