Ecommerce SEO: What is it and how to use it

What is ecommerce SEO?

Ecommerce SEO is the act of optimising your online shop through the use of SEO. Focusing on optimising your ecommerce website through SEO practices is much more than just adding keywords.

Using tech and on page SEO will help Google when crawling and indexing your site – this then boosts your site in multiple different ways. This includes: increasing traffic, boosting conversions and driving organic results.

You may want to enlist the help of an SEO agency to make the most out of your ecommerce SEO.

How to create an ecommerce SEO strategy

Having a clear SEO strategy in place is the backbone of any ecommerce site. Tech and on page SEO go hand in hand. If you want to create a website that converts, make sure that you have an SEO strategy. 

So, what are the main things to think about when creating an SEO strategy? And how can you create the perfect SEO optimised ecommerce website? Take a look at a few contributing factors:

1. Site map

The structure of your ecommerce site plays a vital SEO role. Google needs to be able to navigate your site with ease – this means being able to index each page quickly. It also helps to increase conversions as users can find exactly what they’re looking for easily.

2. Keyword research

Ensuring that your site is targeting the right keywords is key. This means planning out which keywords are needed for your category and product pages via tools such as Ahrefs.

3. On page SEO

Title tags, headings and meta descriptions are features that any site would be lost without. On page SEO ensures that Google can match any relevant search queries with your site. That’s why it’s important to have optimised content throughout your site.

4. URL

As all SEOs know, URL structure is not something to be laughed at. A good URL should be laid out in a logical order to display relevant information about a page. Not only is this good for UX, it also helps your page to rank once crawled by Google.

5. Schema

Using schema markup on blogs, as well as product and category pages, is a great SEO practice. Adding this piece of code into your HTML can help search engines to understand your content and its relevance. This helps Google to match searches to your site.

6. Track your performance

Using tools such as Google Analytics and Search Console can help your business to see if the SEO strategy is working. It can also help you to spot any gaps in your current strategy, or areas to improve.

What are the benefits of ecommerce SEO?

Brand awareness

As rankings improve, and your site appears for more and more relevant queries, this also plays a role in brand awareness. The keywords you associate your brand with are also what your customers will associate you with, so they need to be chosen carefully.

Traffic

Driving more traffic to your ecommerce site is a major benefit of SEO. Not only will this bring in new customers, but it will help to increase your sales, too. Track how much traffic your site receives before and after your SEO strategy – this will help you to tailor your plan accordingly. 

Enhanced UX

SEO is great for improving user experience, especially if they are brought directly to a relevant page. Site structure is also key when it comes to UX; if a user has to click through several pages to find what they’re looking for, then they will probably bounce. Once on your ecommerce site, customers should be able to find their desired product due to a well structured website.

Rankings

Last, but certainly not least, rankings. As Google begins to understand the context of each page, due to your SEO practices, you should start to see rankings increase. This occurs because Google has judged whether your content is relevant to a user’s query, and whether or not you should be placed on page one. 

The higher your site appears on search engines, the more likely a user will land on your site. Again, this helps to boost profits, as a higher rank is perceived as more trustworthy. Thus, customers feel safer when purchasing. 

SEO equals better rankings, an easier to navigate site and a higher rate of conversions. That’s why SEO is such an important part of your SEO ecommerce site. So get started on your strategy today.

Looking to improve the SEO of your ecommerce website? Check out what our SEO experts have to offer, and how they can help to boost your sales. Get in touch today to see how we can cater for your ecommerce SEO needs.

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