How to be a good writer

23 Jul 2021

Content marketing

Christina Attrah

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Do you ever find yourself staring at a blank screen, wondering how on earth you can transfer your disordered thoughts into a legible work of written art? If you’re finding it hard to wow with your words, this is the ideal post for you. Although you may not think it, there are so many ways to perfect your writing technique that are guaranteed to leave your readers on cliff-hangers,  begging for more.  

Practice makes perfect

It may seem obvious, but to be the best, you have to learn from the best. Best-selling author, Stephen King, describes TV as being “poisonous for creativity”, so rather than desperately reaching for the remote, opt for some good old-fashioned reading instead. Reading is a brilliant way to stimulate your brain; it strengthens concentration levels and it makes you a hell of a lot smarter too. Research has shown that there is a strong relationship between daily reading and enhanced vocabulary, as discovered in a study that looked into the effects experienced by children. 

And with all of those new words you’ve added to your vocab, it’s the perfect chance to put it all into practice and pull out your trusty notepad and pen. HubSpot recommends that you set aside at least 10 to 15 minutes every day to scribble down anything you like without restrictions, which is sure to make writing start to feel like second nature. 

Connect with your audience  

This is arguably one of the most important factors to consider when enhancing your writing. If you aren’t able to connect with your audience, you’ll risk being easily forgotten about – and no one wants that. Ask yourself which topics they will really want to read about, or whether your insight is providing an all-important answer to a nagging question they’ve had on their mind lately. If you can visualise their wants and needs, you’ll be on your way to writing the best thing they’ve read all week. 

When you’re restricted to being sat behind a screen, your language choices can compensate for the tone that you would use when having an everyday conversation with someone. If you’re discussing a light-hearted topic, perhaps you’d rather ‘chat’ to the reader as if they’re your friend, upholding a more informal tone. However, as lovely as this feels, it’s not always appropriate in every situation, or for every brand, so be wary of that. To help with just that, read our handy blog on how to get your tone of voice spot on.

Don’t overcomplicate it

Sticking with the theme of keeping your audience engaged, make sure you avoid rambling! Your English teacher hated it, and so will your readers. In a world full of distraction, they won’t want to spend 15 minutes trying to make sense of a huge, lengthy paragraph. If you want to shorten your writing, switch out filler phrases for straightforward synonyms and avoid using too many adverbs and complex sentences wherever you can. It’ll make for a much simpler read, and most importantly, it’ll be easier to retain. 

Clear your mind

Writer’s block is a phrase feared by the avid writer, causing many a keyboard slam when it comes to pay an unwelcome visit. Rather than trying to battle against it, take this as a sign for a well-deserved break. When you’re forcing the words out, they’re less likely to pack their usual punch, so it’s important to hit your brain’s refresh button every once in a while. One of the most productive ways to take a break is to do a spot of exercise. Whilst carrying many health benefits, getting your heart pumping has been scientifically proven to enhance thinking skills. 

You’ll learn to know when your most productive times are, so factor this in when you’re creating your writing schedule. Before you know it, you’ll have found the best routine that works for you; this is when you can really start writing some top-quality content. 

If you’d like to get some advice on optimising your content as part of a bulletproof marketing strategy, our Content Marketing agency is just a call away. Take a look at our website to find out how we can help, and get in touch right here.

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