How to build a reputable brand

14 Oct 2022

Marketing Tools

Megan Boyle

Megan Boyle

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What is a brand?

In simple terms, a brand is a product, or products, created and marketed by a company. This company may own several other brands, and these brands may all sell very different types of products. However, each brand will have its own set of unique qualities that will set it apart from the rest. 

Ensuring that a brand stands out from the crowd is important. This is especially the case as we see the market becoming more and more saturated with new brands. 

So, when you’re up against a sea of competition, why should someone invest in yours?

 

How to build a brand

crushed coke can on a blue background

When it comes to building a reputable brand, there are a few things you need to consider. We will run through how exactly you can create a well-rounded brand.

 

1. Pick a product focus

Building a brand is all about the product focus, so before anything else, decide what your product, or products, are going to be. This is useful when it comes to designing your marketing campaign, as well as the overall outreach strategy of your brand. If you don’t have a product, your brand isn’t going to get very far. 

It’s also important to look at manufacturers to determine who can help you develop the products that will sit under your brand.

 

2. Research your competitors

Once you know your product niche, check in on your competitors – what are they up to? It’s important at this early stage to conduct a competitor analysis to really get to know what you’re up against. This will help you to decide what works in your section of the market and what doesn’t. 

 

3. Who is your audience? 

So, you know who your competitors are, and how they’ve built up their brand. Now it’s time to look at your prospective audience. Your audience is your customer base, so it’s important to know what makes them tick. 

Start by deciding who your ideal customer would be – this includes the demographic you’re targeting and their likes and dislikes. By creating the perfect shopper, you will have more of an idea about how to tailor your marketing strategies to suit your niche. 

It is useful here to compare what your competitors are doing to satisfy their customers and to take inspiration from them. Remember that there’s no need to reinvent the wheel. Instead, simply adapt and change it to fit your brand ideas.

 

4. Create your brand identity

wooden scrabble pieces spelling who are you

Brand identity, personality and voice are major parts of building a brand. What do you want your brand to stand for? How do you want your customers to feel about your products? These are some questions to ask when developing your brand personality. Factor this in before even picking a brand name, as this can help to make those crucial decisions that will pave the way for your brand. Setting your brand identity in stone early on will also help you to create the perfect marketing and social media strategy.

 

5. Personalise your brand

Now it’s time for the fun part, personalising your brand. Selecting a name, a logo and a slogan will make your brand stand out. We know that picking a name can be tricky, but choosing something that perfectly encapsulates your brand personality, and something that will stand out to your audience, is key. Have fun with this, and remember, most brands don’t pick a name based on what they’re selling. Your name and slogan should be unique.

 

Packaging is also a massive part of your brand, and it can play a vital role in how your audience sets you apart from other brands. This is where colour comes into play. Colour psychology is a big part of targeting your chosen demographic – for example, if your product is gender-based, there are specific colours that entice different genders. However, if you’re wanting to evoke a particular emotion, we recommend picking a colour that is closely tied to that emotion.

 

6. Create a website 

a laptop with a website open

Selling online is made nearly impossible without a website, and as most brands will have an online presence, we recommend making one. When it comes to creating a website, the aesthetics, as well as the structure, is super important. 

In terms of structure, having a logical and easy-to-follow website navigation improves user experience and will help your customers find what they’re looking for. This will definitely help to boost your new brand’s sales, which is crucial in the early days. Employing the help of a web developer, designer and an SEO wizz will help to ensure that your website performs as well as it can. No one wants to put a load of money into a website that no one sees – that’s why hiring a tech SEO is important. 

When it comes to the aesthetics of your website, we recommend picking a design that matches your brand colours. As your logo will feature heavily throughout the site, it might be a good idea to pair your website aesthetics with this. Remember, everyone loves a pretty website, but it also needs to run smoothly.

 

7. Set up your social media

iphone with the instagram login open

Once your website is up and running, you can make a start on your social media channels. We suggest starting your socials after your website is complete purely so you can link to your site. If there is nowhere for people to purchase your products, there’s no point advertising them on Instagram. 

Put together a social media strategy in which you can outline your goals, expectations and how you’re going to achieve them. Whether you want to set up an Instagram page to show off how aesthetic your products are, or you want to show your funny side on Twitter, it can help to grow your following. People are more likely to buy from a brand that has a large online presence, and that’s why social media is so beneficial for new brands.

 

8. Advertise 

Other than advertising via your social media accounts, you might want to consider other forms of advertising. From Google ads to offline marketing, there are many fields of opportunity. The main reason you should advertise in as many ways as your budget allows is to grow the amount of people who know about your brand. The more people you can get your brand in front of, the better. Ads are also a great way to promote word of mouth marketing, which is always good if you ask us.

 

9. Stay consistent

Finally, consistency is key. Once you’ve followed all of the steps above, it’s likely that you’ll have grown a customer base. These customers are going to expect a certain pattern from you. Whether that’s the style of your Instagram posts or the packaging on your products, it’s important to stay consistent. If what you’re doing is working, don’t change it.

 

Looking for a website for your new brand? Or maybe you’re in need of some help with your new social media channels? Why not get in touch with our team today to see how we can help you to boost your new brand.

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