How to create a digital marketing strategy

23 Aug 2021

Digital marketing

Christina Attrah

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Let’s start by going back to basics – what actually is a digital marketing strategy

Essentially, this involves putting together a detailed plan that provides clarity on how to go about ticking off your digital marketing goals. This will vary from business to business, depending on what they have set out to achieve. Yes, some people could merely see planning as a boring, time-consuming task, but without a show-stopping strategy, it’s inevitable that unorganised brands will crumble. 

Harsh realities aside, all is not lost! Let’s take a look at how to go about pulling together that killer marketing strategy. 

Evaluate where you’re at

Before you set out to achieve web domination, it’s important to take a step back and evaluate where you’re at right now. What’s been working, and what hasn’t? How could your current model be improved? Self criticism isn’t always the easiest thing to do, but recognising flaws before it’s too late is sure to build up a stronger foundation in the long run. 

Create your buyer personas

To convince your target audience to become loyal customers, you’ll need to be showing them content they want to see. For example, there’s no use advertising the latest Tik Tok trends to an old age pensioner. It’s important to really go into detail with this, rather than just scraping the surface. It may sound creepy, but you need to know as much as you can about your ideal demographic. Incorporating this into your digital marketing strategy will enable you to look into the future and pick up on your audience’s pain points before they’ve even headed to a search engine. 

 Set your goals

Your digital marketing plan will revolve around the goals you set out to achieve. This could be to devise a killer PPC strategy that’ll generate sales, or maybe you want to increase your Instagram following and build your online presence through social media marketing. For some businesses, this could be all three with some content marketing and SEO thrown in there too! By reverting back to our previous point and establishing where you’re at right now, you’ll be able to pick out where your business needs to up their game. 

Quality content

Remember the phrase, ‘quality over quantity’? With content marketing, it’s all about getting a balance of both. The content that you release to the public will help to form their opinions of your brand, so it’s vital you give a good first impression. Above anything else, high quality content will build up your audience’s trust, proving to them that you’re worth investing in. 

Without forgetting about quantity, it’s no use spending hours optimising your content if it prevents you from posting regularly. To stay on top of the game, put together a detailed content calendar that highlights which pieces to prioritise. By combining captivating writing with a strict schedule, you’re sure to capture people’s attention. 

Let’s get analytical

A data-rich marketing strategy is essential for consistently tracking your business’ progress, providing clarity into the areas that may need a little more attention through analytics tools. The web is constantly fluctuating, and you will need to keep up with the updates to stay relevant. Just be sure to tweak your strategy accordingly, checking up on your performance at every opportunity. Remember, a business that’s in the know, is guaranteed to grow. 

Now that you’re armed with the knowledge to put together a winning digital marketing strategy, our team of experts are here to help you get started. From content marketing to SEO, get in contact today so that we can start ticking off those business goals! 

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