How to get more followers on Instagram

21 Jun 2021

Social media

Hannah Wilde

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Who doesn’t want more followers on Instagram? Especially if you’re a business wanting to get your brand and products or services out there. Whatever your offering, Instagram can be a very useful platform, but it does work perfectly for certain businesses, due to its visual focus – think food, fashion, and art. 

First things first, when it comes to getting more followers on Instagram, you want to stay well away from buying them – let’s get that out of the way straight away. The only money you should spend is with your expert paid social strategy with highly targeting campaigns that simply place your amazing content in front of the right audiences. A balance of both organic and paid strategies is the winning combination for your social media marketing. So with that, let’s look at the ways in which you can increase your Instagram followers with insights from our resident Social Media Manager, Amy Stenson.

What types of businesses suit Instagram?

First off, let’s understand what the platform actually is. Starting off as just a place to share pictures, it’s come a long way. A typical scroll may be filled with images of scenic views, mouthwatering plates, and selfies galore, but it depends on who you’re following. 

Today, you can post videos, your own IGTV channels (longer-form video content), reels, stories, and attach links to your profiles and stories, so there’s plenty of opportunity for buzz marketing. You can even turn your Insta profiles into Shops.

And if you’re a business, you can take advantage of the insights you can gain from having a business account by viewing your interactions, impressions and engagement through a breakdown of demographics and peak times. All of this can inform your content and social media strategy.

Another feature that businesses will love is the geotagging, which works perfectly for those #foodstagram pics people love to share. So, if you’re a restaurant, you can gain free advertising from a simple location tag or even a mention that directs to your own Instagram profile.

The platform does speak to the younger generation and definitely suits B2C, as you can even set up profiles as Instagram Shops. If you’re a fashion brand, your products can be individually tagged on pics, and people can be directed to your website/shop. 

If you’re a B2B, all is not lost though. The platform was bought by Facebook, which means you can place ads across both platforms with intelligent cross-platform marketing. So, if you offer services or insightful content, you can still increase your brand’s reach to drive traffic to your profile and website. Maybe you’re a health and wellness app – a large share of your audience is likely to be on Insta – and you can use both paid and organic campaigns to up that follower count.

Highly targeted ads

Because of the Facebook integration, you can benefit from highly targeted ad placements, getting more granular because of the data at hand. You can filter by location, age, interests, behaviours, and by regularly measuring your insights, you can gain valuable understanding of how your target audience behaves on the platform. This makes the ROI much more efficient than just putting out content and hoping it works. And by reaching the right audience, you’ll boost the likelihood of more followers.

Organic reach with hashtagging

Another thing to think about is the relationship between social media and SEO, and using hashtags to increase your visibility and engagement. On Instagram, there’s a limit of 30 hashtags to each post and 10 hashtags to each story, which is to prevent posts being too spammy. You should choose relevant hashtags to make your posts searchable. Don’t just go for random ones; think more strategically. For instance, if you’re a hairdresser, you could use hashtags with your location, like #hairdressersinmanchester. If you’re a chef, you could use #bestveganrecipes to showcase your talent.

Competitions and giveaways

If you’re an avid Instagrammer, you’ve probably come across a competition or two. It’s because it’s a really good strategy to gain followers. Brands incentivise by offering irresistible giveaways, trips and prizes in exchange for a like, share, and follow. When there’s money up for grabs, a year’s supply of your favourite food, or a once-in-a-lifetime getaway, those double taps shoot up and so does the follower count. 

Social networking and interaction

It’s also an effective strategy to schedule in time to do some social engagement. By spending a little time every day or week commenting on others’ posts, following others and liking posts, you can gain more followers. Don’t go for fake interaction though, people will not fall for it. Genuine interest and engagement is the key. You should follow hashtags linked to your topics and products to interact with, to give you the best chance of a follow back from people who are more likely to convert too. 

Create saveable content

Managing a diverse range of clients’ accounts, Social Media Manager, Amy Stenson understands the importance of valuable and saveable content:

“Instagram, just like any other social media platform, wants to keep you on its platform for as long as possible, and it wants you to come back, again and again. That’s why it looks out for posts that are making people click the ‘save’ icon. Instagram favours these posts and accounts, as the algorithm understands this is valuable content that’s making people want to come back.”

So, by getting in the algorithm’s good books, that means you have more discoverability, which in turn increases your visibility and follower count.

Whether you’re a B2B or B2C business, the opportunities in social media marketing are endless. If you’re experiencing a bit of FOMO, contact our social media team today to find out how we help a range of businesses drive engagement and conversions through their social media channels.

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