The Brief
Can we raise brand awareness and get widespread link coverage for an online erotic literature subscription service?
The Solution
- Plan regular ideation sessions with PR and Content teams to brainstorm engaging and linkable content ideas
- Gather a highly targeted list of publications and news sites with good domain authority
- Use content team to write high-quality pieces and to include expert comments from the brand
- Outreach campaigns in line with seasonal or relevant events to get content published with backlinks to the brand’s website
Our Results
- 37 pieces of coverage from news press
- 256 million combined online readership
- Average backlink DA of 54
- 424k coverage views
- 406 social shares
Find out what we can do for your brand
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