The Brief
Can we increase lead volume whilst keeping the CPC as low as possible and increase organic revenue and coverage?
The Solution
- Carry out campaign split testing with a usual shopping campaign alongside a Smart Shopping campaign with a split budget
- Push more budget into the Smart Shopping Campaign from results of more conversions generated
- Consolidate existing category and product pages to ensure widescale, duplicate content issues are removed to improve their value and ranking
- Ensure Google is only indexing the correct version of a page where there are multiple ones
- Carry out widescale optimisation across the site to look at internal linking, imagery, and ongoing content optimisation
- Create a PR gifting campaign to increase coverage, traffic, and sales by using the brand’s target audience and topics on suitable sites and social platforms
Our Results
- 223% increase in conversions YOY
- 25.80% decrease in CPC
- 97% increase in YOY revenue
- 98% increase in transactions
- Conversation rate increased with low CPC giving the business good profibility
- 85% increase in organic sessions YOY
- 142% increase in organic revenue YOY
- 1.9K of combined online readership
- 1.56K of coverage views
- 387 YouTube views
Gallery
Find out what we can do for your brand
Let's talkWe’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 01204 527518.
Awards & Accreditations
