The Brief
The Sock Butler, an online monthly sock subscription service, knew that a huge part of their target market was on social media platforms, but they didn’t know how to tap into this audience.
Their main goals were to increase new subscriptions through paid social media, and to boost brand awareness by increasing their Facebook page followers. They also needed some technical issues fixing; revenue wasn’t being tracked at all in Facebook or Google Analytics. Finally, they required someone experienced to manage their social media accounts full time, and undertake daily optimisations in the account – their accounts weren’t looked after properly in the past.
The Solution
- Created custom audiences along the funnel, targeting people who have interests to current subscribers
- Built a Facebook ‘like’ campaign to run for three months
- Optimised audiences correctly
- Created multiple ads with bespoke and tailored ad-copy
- Trialed video/carousel/images across all campaigns
Our Results
- Reduce the cost per lead for the Facebook ‘like’ campaign to just £1.32
- 190% increase in subscriptions (November vs previous month)
- 216% increase in revenue (November vs previous month)
- 16% increase in subscriptions (November 2021 vs last November 2020)
Find out what we can do for your brand
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