Virgin Money: Investing in organic growth

SEO

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The Brief

Virgin Money is an international bank offering a range of savings, credit and insurance products. The goal was to improve visibility across priority themes in traditional search, with a particular focus on mortgages and savings.

Our Solution

We delivered on-page optimisation across key commercial landing pages, ensuring content aligned with Google’s algorithm expectations and broader user intent.

This was supported by off-page Digital PR activity to strengthen authority and trust signals around priority “money pages”, alongside technical SEO improvements to enhance crawlability, indexability and overall ranking strength across the site.

Key Results

  • 55% uplift in organic first-time-buyer mortgage leads
  • 40% uplift in organic impressions following Northern Rock migration
  • 22% uplift in organic ISA leads
  • >100% uplift in commercial terms ranking on page 1
  • 30% uplift in coverage gained from proactive PR campaigns

We’d love to chat

The best ideas start with a good old conversation. Let’s have a chat about how we can help you.

Complete the form and one of the directors will be in touch.

Or just pick up the phone and call us, we’re on 03334049888.





    Awards & Accreditations

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    Prolific North Finalist TAL Agency
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    bing partner
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