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PPC
Google Ads
Google Ad has been helping businesses grow for almost two decades. As one of the most effective forms of paid advertising, it offers unparalleled reach – putting your brand in front of people actively searching for your products or services. With billions of searches on Google every day, the potential to attract highly targeted traffic has never been greater.
A well-managed Google Ads campaign does more than drive clicks – it targets the right audience at the right time, boosting engagement and increasing the likelihood of conversions. By carefully selecting keywords, optimising ad copy, and refining targeting, your campaigns can improve CTRs, generate qualified leads, and ultimately grow sales. With the right strategy and ongoing management, Google Ads can become a powerful engine for business growth.
Services
Google Ad services
Google Ads offers the opportunity to reach your audience at exactly the right moment – when they’re searching for your products or services. Our team builds campaigns that combine strategy, creative, and data-driven optimisation to maximise clicks, conversions, and ROI.
- Campaign setup and strategy
- Keyword targeting and audience research
- Ad creation and optimisation
- Bid and budget management
- Performance tracking and reporting
Campaign setup and strategy
A strong campaign starts with careful planning. We set up Google Ads campaigns tailored to your business, researching keywords, ad groups, and bidding strategies to ensure your ads are seen by the right audience. By aligning campaigns with your goals, we create a foundation that maximises visibility and sets your campaigns up for long-term success.
Keyword targeting and audience research
Reaching the right audience starts with understanding them and the search terms they use. We perform in-depth keyword research and audience analysis to target users who are most likely to engage and convert. This ensures your ads are relevant, timely, and seen by people who are actively looking for what you offer.
Ad creation and optimisation
Compelling ads are essential for capturing attention and driving action. We write persuasive copy, design eye-catching creatives, and continuously test variations to improve performance. By analysing engagement data, we optimise ads to boost CTR, conversions, and overall campaign effectiveness.
Bid and budget management
Maximising results requires smart allocation of your budget. We continually monitor and adjust bids to get the best performance at the lowest cost per click. Our approach ensures every pound is used efficiently, helping you stay competitive while increasing ROI.
Performance tracking and reporting
Data drives decisions in every campaign we run. We track clicks, conversions, and ROI using advanced analytics tools, providing regular reports that highlight successes and areas for improvement. By turning insights into action, we keep campaigns performing at their best and ensure measurable results for your business.
Meet the team
Lee Frame
PPC Director
Georgia Doyle
Senior Paid Media Executive
PPC
How we work
At TAL Agency, we start by understanding your business, audience, and goals to build a Google Ads strategy that’s tailored to you. Our team handles everything from research and campaign setup to optimisation and reporting, keeping you informed at every stage. By combining creativity, technical expertise, and data-driven insight, we ensure your campaigns drive targeted traffic and measurable conversions.
Case studies
Our results speak for themselves
Google Ads
Google Ads that drives results
Google Ads isn’t just about clicks – it’s about reaching the right people at the right time and turning interest into conversions. We craft campaigns that combine targeted keywords, persuasive ad copy, and smart bidding to deliver traffic, leads, and sales. Continuous testing, optimisation, and analysis ensure your campaigns are efficient, cost-effective, and driving measurable growth for your business.
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We'd love to chat
Looking to attract more customers, increase conversions, and maximise your marketing ROI with Google Ads? Let’s talk about how we can create a paid search strategy tailored to your business that delivers real, measurable results.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
Google Ads lets your business appear at the top of search results when people search for relevant keywords. This ensures your ads reach users actively looking for your products or services.
Budgets vary depending on goals, industry, and competition. We manage spend efficiently, ensuring every pound is used to maximise ROI and campaign performance.
We track clicks, conversions, CTR, cost per acquisition, and ROI, providing detailed reports and insights that guide ongoing optimisation.
Yes. We can audit, optimise, and manage your current campaigns to improve performance, reduce wasted spend, and maximise conversions.
You may see traffic quickly, but measurable conversions and ROI usually become clear within a few weeks as we optimise and refine campaigns.