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PPC Remarketing Agency
The digital advertising sphere is a noisy one and cutting through all that noise can be difficult. That’s why remarketing is a powerful strategy for PPC marketing in order to reinforce a brand message or call to action – that most sought-after click!
Remarketing allows you to retarget customers who have already shown an interest in your product or service but have since gone elsewhere in their online journey. It really is as simple as that, but that doesn’t mean it’s simple to do.
Many times, potential customers may visit a website for browsing and leave without converting. They then may try another time or day with the same specific search terms or keyword variations, but forget or miss the first website they visited and go elsewhere. It can be a big kick in the teeth to brands! That’s where we come in.
Services
Remarketing services
At TAL Agency, every process and strategy – across all our departments – is data-driven, meaning we really know how to do remarketing well.
- Remarketing strategy
- Audience segmentation and targeting
- Creative and ad design
- Cross-platform remarketing
- Performance optimisation and reporting
Remarketing strategy
A strong remarketing campaign starts with a clear plan. We develop a bespoke strategy based on your business goals, audience behaviour, and previous campaign performance. This ensures every ad is targeted, timely, and designed to bring users back to your website to complete a conversion.
Audience segmentation and targeting
Re-engaging the right users requires understanding their behaviour. We segment audiences based on website visits, engagement, and past interactions, delivering personalised ads that speak directly to their interests. This precision targeting maximises conversions and makes every campaign more cost-effective.
Creative and ad design
To capture attention and drive action, your ads need to stand out. Our team designs visually engaging banners, videos, and ad copy tailored to your audience, reminding them why they visited your site and encouraging them to convert. We test different creative approaches to see what resonates best and optimise continuously.
Cross-platform remarketing
Remarketing is most effective when it reaches users wherever they spend time online. We run campaigns across Google Display Network, Facebook, Instagram, and other relevant networks, ensuring your messaging is consistent and reaches potential customers at multiple touchpoints.
Performance optimisation and reporting
We don’t just set campaigns and forget them – we monitor results in real time. Using detailed analytics, we track engagement, clicks, and conversions, adjusting bids, creative, and targeting to maximise ROI. Our reports keep you informed and ensure campaigns are always performing at their best.
Meet the team
Lee Frame
PPC Director
Georgia Doyle
Senior Paid Media Executive
PPC
How we work
At TAL Agency, we begin by understanding your audience, website behaviour, and business goals to craft a bespoke remarketing strategy. Our team manages every stage – from audience segmentation and creative design to campaign setup, monitoring, and optimisation. By combining strategy, creativity, and data-driven insight, we ensure your remarketing campaigns re-engage users effectively and drive measurable results.
Case studies
Our results speak for themselves
Remarketing
Remarketing that drives results
Remarketing isn’t just about showing ads again – it’s about bringing users back at the right moment to convert. We create campaigns that target people who have already interacted with your brand, using personalised messaging and optimised ad placements. With continuous testing, bid management, and cross-platform execution, we maximise ROI while keeping your campaigns cost-effective.
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Get in touch
We'd love to chat
Want to reconnect with potential customers who’ve already shown interest in your products or services? Let’s talk about how we can create a tailored PPC remarketing strategy that boosts conversions, improves ROI, and grows your business.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
PPC remarketing targets users who have previously visited your website or engaged with your content, showing them ads to encourage them to return and convert.
We run remarketing campaigns across Google Display Network, Facebook, Instagram, and other relevant networks to reach your audience wherever they are online.
We segment users based on behaviour, engagement, and past interactions, delivering highly personalised ads to maximise the likelihood of conversions.
Yes! Our team produces engaging visuals, videos, and ad copy that are tailored to your audience, ensuring your messaging is compelling and relevant.
We track clicks, conversions, ROI, and other key metrics, providing detailed reports and optimising campaigns continuously to ensure maximum performance.