The Brief
Compare the Market is a leading insurance and finance product comparison platform. In a highly competitive market, the goal was to increase the volume of car insurance leads through SEO, reducing reliance on paid media spend.
Our Solution
We delivered a highly targeted mid-to-longtail content strategy designed to capture larger volumes of lower-search-volume, higher-converting queries – reducing dependency on head terms such as “car insurance”.
To support performance and trust signals, we delivered digital PR activity across both proactive and reactive campaigns, while implementing technical SEO improvements to strengthen crawlability, indexability, and overall organic ranking power across the site.
Key Results
- Position 1 secured and maintained for “car insurance”
- Page 1 rankings achieved across the vast majority of targeted topics
- 25% uplift in organic car insurance leads
- 80% uplift in informational content visibility following YMYL / E-E-A-T strategy rollout
We’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 03334049888.
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