The Brief
Handrail Creations is a UK-based manufacturer of bespoke handrails, delivering premium solutions across residential and commercial projects. Despite a strong product offering, organic visibility was limited, with key service areas massively underrepresented in search.
The Solution
We delivered a full-service organic search strategy focused on improving visibility across both B2B and B2C audiences.
This included on-page optimisation of key service and product pages, expansion of site architecture through new keyword-targeted pages, and the rollout of an ongoing editorial and digital PR strategy to build authority and drive sustained growth.
Key Results
- 175% uplift in organic sessions (Q1 2026 vs Q1 2023)
- 100% uplift in key events (Q1 2026 vs Q1 2023)
- 56% uplift in organic clicks (Q1 2026 vs Q1 2025)
- 389% uplift in positions 1–10 keywords (Mar 2026 vs Mar 2024)
- 190% uplift in positions 1–3 keywords (Mar 2026 vs Mar 2024)
- 198% uplift in referring domains (Mar 2026 vs Mar 2024)
Find out what we can do for your brand
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