There are few things in PR more universally written about, and more consistently written badly, than the press release. Every…
Timing is pivotal in PR, and even the best stories will struggle to land without the right timing and relevance…
Well, what a day! We always look forward to the Digital PR Summit, it’s an absolute favourite industry event, and…
Reactive and proactive PR are very different approaches to public relations: reactive PR can be defined by spontaneously responding to…
2025 was an important year for Digital PR. The landscape is changing fast, and PRs need to keep pace.
As PR professionals, we’re hard-wired to view product launches and campaigns not only through the initial buzz that makes them valuable in the moment, but through their long-term brand value.
Earned media is constantly evolving, and over the past year, journalists have been operating under constant pressure – tight deadlines,…
From floral installations to follow links – my unexpected leap from events to digital PR. It’s never too late to…
