Lee Frame

PPC Director

Lee is an experienced PPC director with a proven track record for delivering strategic positioning and growth at both top & bottom line level. A strategic thinker; Lee is highly analytical and results-orientated with a broad experience across digital marketing. He is able to quickly evaluate performance and troubleshoot issues together with different disciplines to deliver a high standard of work. Lee loves an exotic getaway, playing football, and is partial to a Peroni or two on the weekends.

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Let’s talk about ROI

The world of PPC is filled with enough acronyms to turn anyone’s head. And it’s our job as your digital…

Why should I test image extensions in Google Ads?

Back in 2020, image extensions were released on Google Ads as a way to make your PPC ads more visual…

How to write amazing PPC ad copy

PPC marketing is one of the best ways to quickly and efficiently attract customers to your website – just one…

Remarketing vs retargeting: what’s the difference?

Remarketing and retargeting are both commonly heard terms in the world of PPC. But, do you actually know the difference…

What is click fraud and how can you prevent it?

What is click fraud? Click fraud can be detrimental to PPC advertising as it wastes your budget on fake clicks…

What are the benefits of PPC?

PPC is an important part of any digital marketing strategy, and when used correctly it can increase website traffic and…

What are ad extensions and why do they matter?

What are search ad extensions? So, you’ve got your Google Ads all set up and ready to bring in customers….

Essential Guide to Google Shopping Ads

How do Google Shopping Ads work? If you have specific products to advertise, Google Shopping Ads are an incredible tool…

A quick guide for remarketing ads

What is remarketing? Before we delve into the perks that come with this must-know conversion tactic, let’s start by…

A complete beginner’s guide to PPC

What exactly is PPC? ‘Pay-Per-Click’ – simply known as PPC – is essentially an online marketing model that is designed…

The Google I/O Shopping updates relating to PPC and SEO

With people shopping across Google more than a billion times a day (wow), Google thought it was best to make…

How to use Google AdWords

When we’re living in a world full of online shoppers, it’s important to ensure our digital marketing strategies are reactive and on point. Google is the online equivalent of a shopping centre, after all. Working on your SEO is a long game, but if you want to grow your brand recognition quickly, and make some fast sales, then PPC is the way to go.

11 golden rules for PPC optimisation

Need a bit of insight into how best to optimise your PPC campaigns? You’re in the right place! Let the PPC experts give you generous 11 golden rules for perfect pay per click optimisation.

Under the Microscope: The PPC landscape under COVID-19

In our 2020 digital marketing round-up, we saw a great shift in consumer habits. With lockdowns being ordered, people digitally flocked to online shopping portals, turning to Google to browse through the latest deals.

How to put together an awesome PPC strategy

For short-term and more immediate results, ecommerce PPC is the game. Google is continuously updating and tweaking to make online shopping more relevant, easy and enjoyable for digital consumers.

The easy-peasy guide to ecommerce PPC

If you’re new to the digital marketing sphere, you’ll find a lot of abbreviations floating around – from SEO and CTR to PPC and ROI – it can be hard to keep up! There’s a lot of terms to get to grips with. Well here’s another!

Froogle is back – Google Shopping now free

At the end of April, Google made a big announcement. Google Shopping would soon be free. Yes, that’s right. Froogle is back.