Our Head of Brand, Megan, sat down with one of the OG’s of TAL – Claire – to get the lowdown on where it all began, what makes her marketing brain tick, and where her strengths lie within the business.
What do you do at TAL?
“I’m the founder and commercial director here! I spend most of my day-to-day working on growing the business – driving leads, building new and existing client relationships, and shaping the long-term commercial strategy. My day can include everything from winning new business to ensuring we deliver what translates into real results for our clients.”
Where did your career start?
“I started my career in sales and account management, which gave me a strong commercial foundation early on. It taught me how to understand client needs, build relationships, and focus on outcomes – skills that still shape how I approach marketing today.”
What’s your experience so far?
“After getting started in sales, I made the move over to digital marketing, getting hands-on with campaigns and performance channels like Meta and Google Ads. Over time, I combined that practical execution experience with my commercial background and analytical mind, moving more into strategy roles focused on growth, client success, and overall business performance.”
Why did you start TAL?
“Who doesn’t want to run their own business? But underneath that, I started TAL because I saw too many agencies overpromise and underdeliver on everything from commercials to monthly performance. There’s a lot of noise in this space, but not enough accountability. I wanted to build an agency that’s more commercially-focused, more transparent, and genuinely aligned with client growth.”
What are you best at?
“I’m strongest at connecting the commercial side of a business with its marketing – understanding what actually drives revenue, spotting opportunities for growth, and making sure strategy delivers in practice.”
What’s your strongest opinion about digital marketing?
“Too many people focus on tactics instead of outcomes. Platforms and trends change constantly, but if you don’t understand your customer and your numbers, none of it works. Strong fundamentals will always outperform short-term hacks.”
Tell me a fun fact about yourself
“When I’m not working I’m usually my next family trip – it’s all about good food, new experiences, and a bit of sunshine. My ideal combination!”
We’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 03334049888.
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