The Brief
ASDA Photo wanted to migrate its photo services platform to a new domain and CMS. The priority was protecting existing organic performance while ensuring a smooth technical transition. The goal was to maintain or improve rankings for high-value photo print and gifting terms, while setting strong foundations for future growth post-migration.
Our Solution
We supported the migration with detailed site structure mapping and recommendations aligned to SEO best practices, ensuring priority themes remained visible and accessible throughout the transition.
This was supported by comprehensive content optimisation to strengthen key photo print and gifting categories, alongside detailed redirect mapping to preserve SEO equity and minimise risk. We also provided structured data recommendations to support stronger SERP visibility and future-proof the platform for AI-driven search features.
Key Results
- 58% uplift in page 1 keywords (Sep ’25 vs Sep ’24)
- 69% uplift in position 1 keywords (Sep ’25 vs Sep ’24)
- 105% uplift in estimated organic traffic (Sep ’25 vs Sep ’24)
We’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 03334049888.
Awards & Accreditations
