The Brief
BMO is an international bank offering a range of investment products. The goal was to significantly increase lead volume while maintaining spend efficiency, while also supporting internal education around Google’s expectations for organic search (YMYL + E-E-A-T).
Our Solution
We implemented a structured testing programme to drive measurable lead growth across integrated channels. This approach initially focused on increasing performance through paid media efficiency improvements, before expanding learnings into organic search to build long-term gains.
Alongside this, we supported content expansion across both commercial and informational intent to ensure the full investment journey was being covered with stronger expertise signals on-site. This was underpinned by technical SEO improvements to strengthen crawlability, indexability and overall ranking power.
Key Results
- 478% uplift in MQLs across integrated channels
- 78% reduction in cost per lead
- 48% uplift in organic visibility within the first 12 months
- 212% uplift in investment-only leads
We’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 03334049888.
Awards & Accreditations
