The Brief
Green Feathers came onboard in February 2024 with the ambition of becoming the go-to brand for wildlife and garden technology. To support this, our main focus was on strengthening the website’s authority through high-quality backlinks and consistent coverage across top-tier publications.
The Solution
We implemented a strong digital PR strategy from day one, combining reactive and proactive activity to quickly establish Green Feathers as an authoritative voice within the industry.
Campaigns were delivered across multiple levels – from smaller, always-on ideas through to larger hero campaigns – ensuring consistent coverage and link acquisition. Activity was aligned to seasonal trends and brand positioning to maximise both awareness and visibility.
Key Results
- 118% uplift in referring domains
- 16% uplift in domain rating
- 78 pieces of coverage secured in 2024
- 198 pieces of coverage secured in 2025
- 51 backlinks secured in 2024
- 113 backlinks secured in 2025
- 127 pieces of coverage secured in 2026 (to date)
- 26 backlinks secured in 2026 (to date)
Find out what we can do for your brand
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Or just pick up the phone and call us, we’re on 03334049888.
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