The Brief
Jack Murphy wanted to grow UK organic traffic to its women’s range, with a particular focus on raincoats, outerwear and related categories. The priority was strengthening visibility across this theme on traditional SEO SERPs, while also building presence in the emerging AI Search landscape as a foundation for future growth.
Our Solution
We delivered a six month SEO campaign spanning technical, content and digital PR, designed to drive clicks and revenue across the women’s outerwear theme. This included on-page optimisation of key category and product pages, enhancements to Google Merchant Centre to boost visibility within organic product grids, and technical SEO fixes to improve crawlability, indexability and overall ranking power.
This was supported by off-page digital PR campaigns to strengthen brand awareness and reinforce on-page growth, helping Jack Murphy build visibility across both traditional search results and AI-driven search platforms.
Our Results
- 181% uplift in organic clicks to UK pages (last 3 months YoY)
- 121% uplift in organic impressions (last 3 months YoY)
- 25.1% uplift in organic sessions (last 3 months YoY)
- 21.19% uplift in organic revenue (last 3 months YoY)
- 24% uplift in position 1 to 3 keywords (Jun ’26 vs Jun ’25)
- 25% uplift in page 1 keywords (Jun ’26 vs Jun ’25)
We’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 03334049888.
Awards & Accreditations
