The Brief
kate & tom’s wanted to grow UK organic traffic by positioning its large and luxury property themes as key USPs. The priority was strengthening visibility across both themes on traditional SEO SERPs, while also building presence in the emerging AI Search landscape, driving qualified booking enquiries.
Our Solution
We delivered a twelve month SEO campaign spanning technical, content and digital PR, designed to increase visibility and drive booking enquiries across the large and luxury property themes. This included on-page optimisation of key category and house pages, alongside technical SEO fixes to improve crawlability, indexability and overall ranking power.
This was supported by off-page digital PR campaigns to strengthen brand awareness and reinforce on-page growth, plus LLM-specific optimisation to drive visibility within AI platforms such as ChatGPT, helping kate & tom’s build presence across both traditional search results and AI-driven search.
Our Results
- 59.74% uplift in luxury organic clicks (last 3 months YoY)
- 10.27% uplift in large organic clicks (last 3 months YoY)
- 25% uplift in page 1 luxury keywords (Jun ’26 vs Jun ’25)
- 7% uplift in page 1 large keywords (Jun ’26 vs Jun ’25)
We’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 03334049888.
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