The Brief
Richard Haworth is an e-commerce brand specialising in hotel-quality bedding, towels and restaurant linens, with product ranges spanning bed, bath and dining. The goal was to improve performance across priority lines in line with annual targets, following underperformance across search and social.
Our Solution
We carried out a full restructure of paid media activity, starting with in-depth audits to identify inefficiencies and improve performance across campaigns. Alongside this, we delivered a full technical SEO audit to address ranking drops and strengthen organic foundations.
To accelerate growth, we supported on-page improvements with off-page Digital PR activity to build authority and visibility. This work was anchored to a 12-month roadmap designed to drive best-in-class performance through immediate optimisations and ongoing strategic improvements.
Key Results
- 45% uplift in organic clicks (last 3 months YoY)
- 72% uplift in organic impressions (last 3 months YoY)
- 110% uplift in organic sessions (last 3 months YoY)
- 212% increase in PPC revenue
- 135% increase in ROAS
- 43% decrease in cost per conversion
We’d love to chat
The best ideas start with a good old conversation. Let’s have a chat about how we can help you.
Complete the form and one of the directors will be in touch.
Or just pick up the phone and call us, we’re on 03334049888.
Awards & Accreditations
