The Brief
The Wasabi Company is a fully online e-commerce brand specialising in premium Japanese ingredients. Organic traffic had started to plateau ahead of the critical Q4 gifting period, and the goal was to break through stagnation and deliver their strongest Q4 performance to date.
Our Solution
We focused on optimising performance across the pages most likely to drive revenue during peak season. This included on-page optimisation across priority collection and product pages, alongside technical SEO improvements to strengthen crawlability and visibility, including structured data implementation.
To enhance product-led visibility, we also improved the Google Merchant Centre setup to strengthen presence within organic product grids for key themes. This was supported by Digital PR activity to build brand awareness and amplify seasonal growth during Q4.
Key Results
- 30% uplift in organic product grid clicks (Q4 vs Q3)
- 620% uplift in organic product grid conversions (Q4 vs Q3)
- 230% uplift in organic revenue (Q4 2024 vs 2023)
- 129% uplift in position 1–3 keywords (Dec ’24 vs Dec ’23)
- 22% uplift in position 1 keywords (Dec ’24 vs Dec ’23)
- 84% uplift in organic clicks (Q4 2024 vs Q4 2023)
We’d love to chat
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