Megan Dooley, Author at TAL Agency

Brand consistency: Why it matters before any PR campaign begins

There’s a version of this conversation that happens fairly regularly in PR. A brand comes in with a clear brief,…

Measuring digital PR beyond backlinks: what actually matters

The backlink has been the default currency of digital PR for long enough that questioning it feels almost controversial. And…

What AI can (and can’t) do in digital PR

There are two conversations happening about AI in digital PR right now, and both of them are slightly missing the…

The biggest digital PR mistakes brands still make

The biggest digital PR mistakes brands still make Digital PR has matured considerably over the last decade. The tactics are…

How to write PR campaigns journalists actually want to cover

Journalists are spread thin and busier than ever, the last thing they want is to receive a pitch and a…

What makes a brand newsworthy?

It’s one of the most common conversations I hear in PR; a brand wants coverage, they have a product they’re…

Why digital PR is no longer just about links

For a long time, the value of digital PR was pretty easy to explain. You get coverage, you get links,…

What is product pitching in PR, and why does it matter?

Ask most people what PR looks like and they’ll picture a brand launching something big – a study, a stunt,…

The UK social media ban: What it actually means for brands

In case you missed it – although I don’t know how you could – the UK government announced on 15…

Why your Digital PR campaigns need KPIs

“How do we measure the success of this campaign?” It’s a question that PRs need to be asking before every…

Does long-form content still matter in the age of AI?

If someone handed me a quid every time I heard or read “nobody reads long-form content anymore”, then there’s a…

What exactly is Digital PR?

Even I – as a PR professional for some years now – will admit that the term ‘Digital PR’ gets banded about a lot, and even with not much meaning attached to it.

The TAL Agency checklist for building brand authority

Building up your brand’s authority doesn’t happen overnight. And nor does it happen by accident. The only way to do…

Why brand-building can’t be “paused” during performance pushes

For many marketing teams, strategy tends to shift (rapidly) depending on immediate – and often short-term – priorities. When growth…

An interview with Claire Crompton

Our Head of Brand, Megan, sat down with one of the OG’s of TAL – Claire – to get the lowdown on where it all began, what makes her marketing brain tick, and where her strengths lie within the business.

SEO site migration: How to move your website without losing traffic

Site migrations have a bit of a reputation in SEO. Traffic drops. Rankings disappear. Panic sets in… And to be…

What “expert” means to journalists in a world of fake AI voices

Remember when the word “expert” used to actually mean something? It lived in polished bios, keynote speeches, LinkedIn headlines and…

What journalists want from brands right now

Journalists have always been gatekeepers of attention, but today, their inboxes are flooded and their skepticism is higher than ever….

The 9 PR mistakes brands keep making at the start of the year

Every January, brands start acting like the calendar itself is a strategy. And I hate to break it to you……

Why the new “Wuthering Heights” is a marketer’s dream

As the Emerald Fennell adaptation of Wuthering Heights gears up for its release on Valentine’s Day, marketers can’t help but admire its strategy, engagement, and cultural positioning.

How to design a burnout-resistant culture

If you read my last post, you know one thing: burnout in digital marketing is real. But here’s the good…

Burnout in digital marketing is real. Here’s how we’re fighting it

Let’s be honest: digital marketing can (occasionally) feel like you’re running a marathon while juggling flaming bowling balls. But instead…

You need an organic social strategy – Here’s why

If you want to reap all the benefits of social media marketing, an organic social media strategy is a must….

12 benefits of working with a social media agency

As a digital marketing agency, we understand the importance of social media. With around five billion people using social media…

Google drops 4 ranking systems – do I need to worry?

Google has quietly dropped 4 ranking systems, prompting discussions over whether they were ever significant ranking factors in the first…

How to put together a killer content marketing strategy

Every company wants to be seen, heard, and loved by their customers, but they may not know how to get…

6 effective green marketing strategies

What is the definition of green marketing? Green marketing refers to the marketing and promotion of environmentally friendly products and…

How to sell a story to the press

If you’re looking to make some quick cash without parting with any of your prized possessions, why not sell a…

A complete guide to royalty free images for websites

What are royalty free images for websites? When writing SEO content for websites, images help provide a great user experience…

How to get client referrals that pay off

When done right, client referrals can make up a huge portion of your lead generation strategies. Whilst classic ways such…

How to get started with Google Analytics

What is Google Analytics? Google Analytics is a tool that’s incredibly useful for SEO and content marketing. It allows you…

Why should marketers care about BeReal?

What is BeReal? BeReal is a new social media platform that has taken social media users by storm with its…

How to create a top tier editorial calendar

What is an editorial calendar? An editorial calendar is an essential part of organisation when it comes to PR, social…

How to get into digital marketing

How to start a career in digital marketing with no experience No digital marketing experience? We can help. If…

9 copywriting tips for beginners

Copywriting is a key aspect of digital marketing – it aims to establish a brand voice as well as sell…

Interview do’s and don’ts

With the majority of interviews now moving online, it’s easy to let our interview game slacken. It’s important to practise…

How to write a personal statement for digital marketing

Why do you need a personal statement? A personal statement is a brief summary that lets employers know a little…

What is digital PR?

What is digital PR? Digital PR – short for public relations – is a strategy used by digital marketers to…

Topical vs evergreen content: What’s the difference?

Topical vs evergreen content Both topical and evergreen content can be very valuable for driving traffic to your website, as…

How to improve your LinkedIn presence

LinkedIn is a valuable platform for career development and staying connected with industry contacts. But, how can you make sure…

The most searched Christmas adverts of 2022

We Brits love a Christmas advert, and certain brands have become notorious for their Christmas campaigns. But, which Christmas marketing…

Ecommerce SEO: What is it and how to use it

What is ecommerce SEO? Ecommerce SEO is the act of optimising your online shop through the use of SEO. Focusing…

11 content writing mistakes to avoid

We can’t stress enough the fact that content is important for SEO, and for growing your site in general. Providing…

7 lessons from iconic British adverts

TV is a huge part of everyday life, with iconic British soaps like Coronation Street and Eastenders still going strong…

B2B vs B2C: What are the differences?

What is B2B? B2B stands for business-to-business. For example, if your business is selling a product or service to…

How to write Instagram captions that sell

So, you’re not sure how to write a good Instagram caption for business accounts. Worry not, it’s actually pretty simple…

11 benefits of social media marketing

Social media is a great way to both consume and broadcast content. It can be used for taking inspiration from…

How to build a reputable brand

What is a brand? In simple terms, a brand is a product, or products, created and marketed by a company….

How marketers can consider race beyond Black History Month

When is Black History Month 2022? Black History Month originated in the USA to celebrate African American communities, and takes…

A guide to uploading content through WordPress

WordPress is a dynamic content management system that allows you to upload images, audio, video, and text to your website….

Why content is important for SEO

What is SEO content? Content marketing is anything that provides information to your audience – this can take the form…

What is website navigation? Why is it important?

What is website navigation? Website navigation allows users to find exactly what they are looking for on a website. This…

How to put together an incredible digital PR campaign

What is a PR campaign? Before delving into the ins and outs of how to develop an all round incredible…

How to create a great business Twitter account

How to set up a business Twitter account Starting a social media account from scratch can be tricky, especially when…

A quick guide to meta descriptions

What is a meta description? When a user arrives at a page of search results, they will see the title…

How to beat clickbait headlines (and win)

What is a clickbait headline? Clickbait headlines are usually used to attract lots of attention to blogs or articles. These…

5 amazing digital marketing Instagram accounts

Social media is for everyone. From businesses to influencers, everyone can profit from posting on the ‘gram. Learning a few…

Under the Microscope: Stranger Things

Possibly one of the most popular Netflix series ever released, Stranger Things is the perfect blend of teen drama and…

10 bad writing habits to unlearn

Why you need to unlearn bad writing habits Bad writing habits are easily picked up, and even harder to unlearn…

How offline marketing affects online results

Offline marketing does what it says on the tin – it’s marketing, but it’s offline. Now thought of as an…

How to use video content marketing properly

What is video content marketing? Video content marketing does what it says on the tin; it’s the creation of…

6 steps to creating a winning social media strategy

What is a social media strategy? A social media strategy is perfect for anyone wanting to improve their social…

7 Chrome extensions that every digital PR needs

When it comes to the world of digital PR, there are many tools available to offer a helping hand, and…

What is viral marketing?

Chances are, you’ve heard of going viral. And if you’re desperate for your business or idea to go viral, then…

Why photo dumps are taking over Instagram

What is an Instagram photo dump? Hold on, what on earth is a photo dump? Well, if you’ve been on…

How to do a competitor analysis

What is a competitor analysis? Competitor analysis is a fancy term for keeping track of your competitors; seeing what…

How do you create a website

Nailing your website design is key for winning over your target market. And without careful planning and attention to detail,…

How to write a great press release

What is a press release? A press release is a brief yet captivating summary of a particular news story, with…

How Santa could do digital marketing

It’s the most wonderful time of the year, and also one of the most hectic. With pretty much the whole…

Under the Microscope: The perfect Christmas dinner – according to search

It’s beginning to look a lot like Christmas and everywhere we go – or at the very least, the supermarket…

Under The Microscope: Thursday dating app

Thursday dating app: What’s the hype about? The wonderful world of dating has progressed leaps and bounds, eradicating the inevitable…

Baby Bowies to Bellatrixes: The most popular Halloween, music, film & TV names

When ONS came out with the latest list of popular baby names in England and Wales in 2020, our data…

A guide to newsjacking

Let’s dive straight in, because if you’re reading this guide then ‘what is newsjacking’ is probably your number one question right now.

5 blog mistakes your business is making

What’s the one way to really win your audience over? The answer is content marketing, more specifically, writing targeted blog…

7 blogging tips you need to have in your back pocket

Full of ideas, you’ve booted up your laptop, ready for the words to spill from your fingertips. And yet, why…

Top tips for effective competitor analysis

In a world full of competition, it can sometimes feel near impossible to stand out. New brands enter the market…

How to create a digital marketing strategy

Let’s start by going back to basics – what actually is a digital marketing strategy? Essentially, this involves putting together…

How to go viral: 7 steps to becoming the next big thing

We all want to be the next viral sensation, but the road to victory isn’t always a simple one. In…

We’re content to see you! Welcome Enna to the Content team!

With a growing SEO agency, comes a growing content team! Joining the ranks as a new Digital Content Executive is…

When traditional marketing meets digital marketing

Digitalisation has drastically changed marketing as we know it. But as the times change, how many traditional marketing methods continue…

The PR team is enRiched: Meet our new PR Manager – Richard!

We are beyond excited to welcome our new Digital PR Manager to TAL Agency team! Overseeing big brand campaigns and…

How to be a good writer

Do you ever find yourself staring at a blank screen, wondering how on earth you can transfer your disordered thoughts…

Clued-up on client services, welcome Luke!

We are delighted to welcome our new Senior Digital Account Manager, Luke Harling to TAL Agency! Taking the lead on…

How to get your tone of voice spot on

Every brand has a TOV (tone of voice), or at least they should. But, surprisingly, a lot of companies forget…

How to get more followers on Instagram

Who doesn’t want more followers on Instagram? Especially if you’re a business wanting to get your brand and products or…

How does content marketing build trust?

If you’re left scratching your head whenever you hear ‘content marketing’, don’t worry. We’re here to soothe that itch and tell you how this clever bit of digital marketing actually helps your brand and business build trust.

The relationship between social media and SEO

If you run a business, chances are you’re on all – or at least some – social media channels. Maybe you’re using Pinterest on the daily, tweeting your mantras, or filming TikTok reels every week.

How to plan a seasonal marketing campaign

When it comes to marketing – social media marketing in particular – a well-planned out seasonal marketing campaign can be just the ticket to bring in sales, page views, social media engagement – whatever your KPIs!

Facebook’s new attribution settings explained

In the world of social media, you can expect a lot of updates as the network giants work to become…

Is print really dead?

A question that crops up time and again: ‘is print dead?’ Surely it is? After all, you’re reading this online – unless, of course, someone printed this article off and posted it to you to read because they don’t understand email or social media!

New digital marketing tips for Facebook lead generation ads

Lead generation: the action or process of identifying and cultivating potential customers for a business’s products or services.

How to create the perfect content calendar for 2021

Businesses, brands and LinkedIn professionals the world over have all waved goodbye to 2020 (or rather kicked it out the door), and opened welcoming arms to 2021 – a new year!

Under the Microscope: Gymshark’s Black Friday 2020 Campaign

Black Friday is possibly the biggest date on the sales and marketing calendar. And each year brands try to pull…

Hello, Harriet! Our new PPC Exec

We’re not ones to slow down and take things easy here at TAL Agency. We’re a ‘work hard, play hard’ bunch, and the work hard part means we’re constantly growing, which means we need new people to join the team and lend a hand! Enter Harriet.

Does UK search data show us heading for a Christmas dinner shortage?

For many of us, Christmas is the most important meal of the year. It’s a day we look forward to…

5 reasons why content marketing is important

Content brings more to the table than just fancy words and making you look good. Find out more about why content marketing is so important!

What to expect when coming back to work post-lockdown

Transitioning back into work may seem like no big deal to you. Or maybe you’ve not stopped thinking about it…

Self-care and looking after your mental health in lockdown

Are you avoiding the news? Do you feel a pang of anxiety every time you scroll through Twitter? Then you may be in need of a little lockdown self-care.

8 of the best apps for coping with lockdown

What strange times we live in, eh? The current COVID-19 pandemic and the strict lockdown rules that have followed the…

How to use Pinterest for blogging

A blogger’s lifestyle can be busy! Knowing how to use Pinterest for blogging is essential – and so is this article.

What is Tik Tok? And How do I use it for marketing?

It’s appeared completely out of the blue and skyrocketed in popularity, but in 2020, marketers and businesses can no longer…

How to stay creative when you’re always creative

We’re a creative bunch here at TAL Agency. Whether it’s for outreach or onsite, our content marketing team are always…

Introducing the latest recruits…

In the past couple of months, we’ve added two new team members to our ranks. Sam and Matt have joined…

My first week as an SEO Exec

Last week, we welcomed a brand new member to the SEO team into TAL Agency family. And, as tradition dictates,…

Buzz marketing: What it is and how to do it

How many times in your life have you talked something up to your friends or family? Maybe it was a…

9 ways to get your business more followers on Instagram

Let’s just dive straight in with a hard-hitting fact; around 80% of Instagram’s one billion active users follow a business…

How to understand the new rules about sponsored content

At the start of 2019, the Competition and Markets Authority (CMA) – after coming under a great deal of fire…

13 competitor analysis tools you need to be using

No matter what industry you specialise in, there’s always someone else gunning for your customers at the same time. The best way to get ahead of them? Know what they’re up to at all times. That’s where competitor analysis comes in.