PPC is an important part of any digital marketing strategy, and when used correctly it can increase website traffic and conversions significantly. It works by advertising your campaign to users on social media and/or the search engine results page (SERP). The advertiser only pays a fee to the search engine when the link is clicked on – PPC is in fact short for ‘pay-per-click’. So, what are the benefits of PPC?
1) It’s easy to measure and track
Google Ads is one of the main tools used for PPC, and there are many benefits of this. To track your PPC goals, simply use Google Ads alongside Google Analytics for valuable insights. You’ll be able to see performance details, such as impressions, clicks and conversions. This is really important for having a solid, data-driven strategy that will get you the results you want. This information can also be used to provide valuable insights to your ideal audience, which can then be used in all aspects of your marketing strategy.
2) It provides instant traffic
Because PPC deals with paid traffic, it’s relatively quick to jump straight in and boost your business immediately. Whilst SEO focuses on helping organic content rank higher on Google, using PPC can quickly position your paid ad right at the top of the SERP. One of the main PPC benefits is that you can access people outside of your existing customer base through paid ads, massively increasing your visibility. Not only does PPC drive the volume of traffic to your website, it also provides warmer leads – i.e. people are more likely to spend money on your site.
3) You have control
PPC allows you to set your own budget so you’re in control of how much you’re willing to spend. This also allows you to start off small, seeing which methods work best without blowing lots of money at the beginning. Not only this, you can pause and restart your ad spend whenever needed. PPC also provides lots of control over the ad itself – you’re able to control target keywords and how restrictive your campaign is.
4) It works well with other marketing strategies
A successful digital marketing strategy utilises lots of different methods that work together in harmony to boost your brand. PPC can be used alongside your social media strategy to gain valuable customer data and increase visibility. However, PPC and SEO can work together too, which is an effective strategy for maximising SERP presence. Having your SEO and PPC strategies join forces also makes remarketing much easier – ideal for turning clicks into precious conversions. PPC benefits your marketing strategy as a whole because it is so easy to integrate data into any and all aspects of your brand’s outreach efforts.
5) Multi-layered targeting options
PPC lets you easily target your ideal audience with specifics down to their age, location and interests. This ensures your money isn’t wasted on a wider audience who might not be interested in your brand or product. What’s more, you’ll soon be able to find your ideal audience since PPC data is so easy to measure.
Retargeting is also important for driving conversions – this is when your ads are re-shown to a user who interacts with your campaign but didn’t convert. Because Google Ads provides such specific customer data, it’s incredibly easy to reach the users who will actually buy your product.
6) PPC ads result in positive ROI
Because PPC actively drives conversions and sales, it’s a cost-effective way to advertise your brand. You’ll soon see a positive ROI, meaning the money spent on PPC ads is being put to good use that’s actively boosting your profit.
PPC ads are also fairly easy to produce as the majority of the work is done by Google Shopping Ads. While it may take someone a little more knowledgeable to boost your PPC strategy with Google ad extensions, it’s actually relatively easy to get your PPC campaign up and running. Time is money, so it’s important that you’re not spending hours trying to code your own ad link or something equally as tedious. Our beginners guide to PPC walks you through the basic steps of getting stuck in with PPC.
If your business is ready to take the next step by boosting your visibility with PPC, we can help. Get in touch to discuss the many ways that our PPC team can provide an impressive ROI, no matter the size of your company.
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