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SEO
Healthcare SEO Agency
In healthcare, trust and visibility are everything. Whether you’re a private clinic, hospital, medical device company, or healthcare provider, patients and clients need to find accurate, reliable information quickly. That’s why healthcare and medical SEO is about more than rankings: it’s about demonstrating true authority, expertise, and credibility in one of Google’s most closely scrutinised industries.
Because healthcare websites fall under Google’s “Your Money or Your Life” (YMYL) category, search engines apply the highest standards to content and authority. Strong E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness) are critical for success in this sector. To achieve this the right way, our strategies combine technical SEO, content optimisation, and digital PR to ensure your organisation builds trust, improves visibility, and attracts the right patients or clients.
Healthcare SEO
Services
Our healthcare SEO services are designed to grow visibility, build trust, and deliver measurable results for healthcare organisations:
- Technical SEO to ensure fast, secure, mobile-friendly websites
- E-E-A-T optimisation including expert authorship, citations, and compliance signals
- Medical content marketing to educate, inform, and support patient decisions
- Local SEO for clinics, practices, and hospitals serving specific regions
- Structured data & schema for services, FAQs, reviews, and locations
- Digital PR & link building from authoritative healthcare and medical sources
- Analytics & reporting tailored to track enquiries, appointments, and conversions
Technical SEO & compliance
Healthcare websites must be fast, secure, and easy to navigate; people will want to be sent to the right information as quickly as possible. We optimise for site speed, Core Web Vitals, crawlability, and indexation while ensuring content and site structure meet both search engine requirements and compliance standards.
Healthcare content
Patients and healthcare consumers search for clear, trustworthy answers. We create medical content strategies that balance compliance with readability, addressing patient questions, treatment information, and industry insights. Every piece of content is optimised for both search engines and user trust.
E-E-A-T & YMYL signals
Google places healthcare firmly under YMYL guidelines, meaning content must demonstrate expertise and trustworthiness. We strengthen E-E-A-T with expert bylines, transparent sourcing, peer-reviewed references, and authoritative link acquisition, ensuring your site builds credibility.
Digital PR for authority building
Authority is essential in healthcare and medicine. Our digital PR campaigns secure placements in health news outlets and authoritative publications, building backlinks that enhance both rankings and brand credibility.
Meet the team
Nick Boyle
Managing Director
Nicola Hughes
Head of SEO
Christina Manns
Junior Content Manager
Abbie Alker
SEO Executive
Jenna Stamper
Senior Content Executive
Millie Beech
Digital Marketing Apprentice
Emily Shepherd
SEO Content Manager
Healthcare SEO
How we work
It all starts with a thorough audit of your site’s technical health, content quality, and authority signals – both on- and off-page. We then use our learnings to design a roadmap that addresses compliance, patient needs, and your organisation’s growth goals.
Our SEO, content, and digital PR teams collaborate closely every step of the way to deliver strategies that are creative, data-driven, and compliant with healthcare standards. Transparent monthly reporting ensures you can track performance and customer engagement at every stage.
Case studies
Our results speak for themselves
Healthcare SEO services
Healthcare SEO strategies that drive results
Our healthcare SEO strategies focus on building visibility, trust, and long-term growth. While quick wins can, and do, form a part of our strategy, we understand that sustainable SEO takes time. By combining technical SEO, medical content optimisation, and authority-building campaigns, we ensure your brand stands out in an industry where credibility is everything.
We continuously monitor performance, adapt swiftly to algorithm updates, and refine campaigns when needed so your healthcare organisation remains visible, compliant, and trusted.
Content hub
Healthcare SEO articles from our experts
Get in touch
We'd love to chat
Whether you’re a clinic, hospital, healthcare provider, or medtech brand, we can help you attract more patients and build online authority in a genuine, white-hat way. Our team will audit your website, identify opportunities, and create a healthcare SEO strategy tailored to your needs.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
Healthcare SEO – also referred to as medical SEO – is the process of optimising healthcare websites to improve search visibility while building patient trust and meeting compliance standards.
Patients and clients search for medical services and advice online, often as their first port of call. SEO ensures your organisation is visible, credible, and trusted when people need it most.
The terms are often used interchangeably, as they both come under the same umbrella. Healthcare SEO tends to cover a broader range of organisations, while medical SEO can refer specifically to clinical or treatment-related searches.
Initial improvements may be seen within 3-4 months, but strong, lasting results typically build over 6-12 months.
Choose an agency with experience in healthcare, a strong understanding of compliance, and proven expertise in delivering E-E-A-T-focused strategies.