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Link Building Agency
At TAL Agency, we make sure your link building strategy works as hard as the content and technical foundations of your site. As a specialist link building agency, we focus on earning high quality, relevant backlinks that boost your site’s authority, improve rankings, and drive targeted traffic.
From Digital PR campaigns and authoritative content creation, to securing placements on trusted industry resources, our link building services are tailored to your industry and goals. We identify the link opportunities your competitors are missing, build relationships with trusted publishers, and create content that’s worth linking to.
Every link is acquired ethically and strategically, ensuring long term results without risking penalties from search engines. And because SEO never stands still, we keep monitoring, refining, and expanding your backlink profile to ensure you stay ahead of the competition. No jargon and no fluff, just link building that delivers measurable results.
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Link building services
Our link building services focus on strengthening your website’s authority and visibility through high quality and relevant backlinks. We develop strategies that target the publications, resources, and industry sites your audience trusts most, ensuring every link supports both rankings and referral traffic. By combining data-driven outreach with creative, newsworthy content, we secure links that make a measurable impact. With ongoing monitoring of both your backlink profile and competitor activity, we adapt and refine your approach so it continues to deliver results as search algorithms and industry trends evolve.
Meet the team
Nick Boyle
Managing Director
Nicola Hughes
Head of SEO
Christina Manns
Junior Content Manager
Abbie Alker
SEO Executive
Jenna Stamper
Senior Content Executive
Millie Beech
Digital Marketing Apprentice
Emily Shepherd
SEO Content Manager
Link building services
How we work
Our link building approach takes a multi-pronged approach; blending proactive outreach with reactive opportunities, ensuring you consistently earn high-quality backlinks that strengthen your authority and boost search visibility.
Proactive link building
We don’t wait for links to come to you – we go out and earn them. Our award-winning team identifies authoritative websites, industry blogs, and relevant online publications that align with your industry and niche. Then we create and pitch high-value, shareable content – including thought leadership articles, data-driven insights, and in-depth resource guides – that editors and journalists just can’t help but link to.
Reactive link building
As well as proactive outreach, our team also monitors and acts on timely link opportunities as they arise. Whether it’s responding to journalist requests through platforms like HARO, fixing broken backlinks, quickfire newsjacking, or reclaiming unlinked brand mentions, our team moves quickly to secure placements before competitors do. This agile, real-time approach helps you tap into high-authority link sources with minimal lead time.
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Link building services
Link building strategies that drive results
At TAL Agency, collaboration and creativity are at the heart of everything we do. We are proud to be a link building agency that works closely with our SEO, Digital PR, and content teams to deliver strategies that secure high quality, relevant backlinks. Every campaign begins with a deep understanding of your business goals, audience, and competitive landscape so we can target the right publications and online communities.
We combine proven link building techniques with the latest tools and data-driven insights to maximise authority, visibility, and traffic. Transparency and accountability guide our process, with clear reporting and open communication to keep you informed at every stage. By staying focused on results and adapting to changes in search, we create link building strategies that deliver lasting, measurable growth for your brand.
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Whether you want to build your site’s authority, improve rankings for competitive keywords, or increase referral traffic from high value sources, our team can help. We start by auditing your backlink profile to identify strengths, weaknesses, and opportunities, as well as analysing your competitors’ link strategies. From there, we create a tailored link building plan that aligns with your goals and industry. Using ethical, sustainable methods, we secure high quality links that have a measurable impact on your visibility and traffic, helping your brand earn trust and stay competitive in search.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
Got a question about link building?
Link building is the process of acquiring hyperlinks from other websites to your own. These links help search engines discover your pages and are a key factor in how they determine rankings. High quality and relevant backlinks act as signals of trust and authority, showing search engines that your content is credible and worth promoting. Effective link building involves creating valuable content, building relationships with relevant publishers, and earning placements that drive both search visibility and referral traffic.
Link building helps SEO by increasing your website’s authority, which is a key factor search engines use to determine rankings. When high quality, relevant websites link to your pages, it signals to search engines that your content is trustworthy and valuable. This can improve your positions in search results, making it easier for your target audience to find you. Quality backlinks can also drive referral traffic, expose your brand to new audiences, and strengthen your overall online presence.
A dofollow link passes authority (often called “link equity” or “PageRank”) from one website to another, helping the linked page improve its rankings in search results. A nofollow link contains a special HTML attribute (rel=”nofollow”) that tells search engines not to pass authority to the linked page. While nofollow links usually do not directly influence rankings, they can still drive valuable referral traffic and increase brand visibility. An effective link building strategy often includes a mix of both, focusing on high quality dofollow links for SEO impact.
A link audit is the process of reviewing all the backlinks pointing to your website to assess their quality, relevance, and potential impact on your SEO performance. It involves identifying valuable links that boost your authority, as well as spotting harmful or spammy links that could lead to search engine penalties. A thorough link audit looks at factors like the linking site’s domain authority, relevance to your niche, anchor text usage, and link placement. The goal is to keep your backlink profile healthy, remove or disavow toxic links, and uncover opportunities to strengthen your link building strategy.