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SEO
B2B SEO Agency
At TAL Agency, we’re skilled at helping B2B companies generate high-quality leads and grow their business through search. Strong B2B SEO is about more than rankings – it’s about attracting those all-important decision-makers, building authority, and driving qualified traffic that converts into clients.
As a B2B SEO agency, we focus on creating strategies tailored to complex buying cycles, multiple stakeholders, and niche industries. From technical SEO and content strategy to digital PR and link acquisition, we make sure your brand is visible to the people who matter most.
Services
B2B SEO services
Our B2B SEO services are designed to help professional services and industrial brands capture attention and generate leads:
- Technical SEO to ensure your website is crawlable, indexable, and fast
- Content strategy targeting high-value keywords that decision-makers want you to rank for
- Landing page optimisation to improve conversions for services, products, and resources
- Digital PR & link building to strengthen authority in niche industries
- Ongoing reporting and analysis to track performance and ROI
Technical SEO for B2B
B2B websites often have complex structures with multiple service pages, resources, and even microsites. We optimise site speed, fix crawl and indexation issues, and implement structured data to make sure search engines can understand your offerings.
Content strategy & optimisation
Decision-makers are searching for solutions, not products. We develop content strategies that answer their questions, demonstrate thought leadership, and move prospects through the buying journey from start to finish. This includes long-form guides, industry reports, case studies, and blog content tailored to B2B intent.
Digital PR & link acquisition
Authority is crucial for B2B, especially in niche industries. Our digital PR campaigns earn coverage and links from high-authority industry publications, trade websites, and news outlets, increasing trust, visibility, and organic performance.
Meet the team
Nick Boyle
Managing Director
Nicola Hughes
Head of SEO
Christina Manns
Junior Content Manager
Abbie Alker
SEO Executive
Jenna Stamper
Senior Content Executive
Millie Beech
Digital Marketing Apprentice
Emily Shepherd
SEO Content Manager
B2B SEO
How we work
At TAL Agency, we start with a deep audit of your site, content, and competitor landscape. We then create a prioritised roadmap that targets both technical fixes and content opportunities.
Our teams work collaboratively, ensuring SEO aligns with your marketing, sales, and business goals. Transparent reporting keeps you informed of progress, performance, and ROI every step of the way.
Case studies
Our results speak for themselves
B2B SEO
B2B SEO strategies that drive results
Our B2B SEO strategies focus on attracting qualified leads, building trust, and driving measurable business growth. By combining technical SEO, content marketing, and authoritative link building, we help your brand appear for the searches that matter most to your target accounts.
We continuously monitor performance, adapt to algorithm updates, and refine campaigns to maintain competitiveness in niche B2B markets.
Content hub
B2B SEO articles from our experts
Get in touch
We'd love to chat
Whether you’re an industrial company or a professional service firm, we can help you generate more leads and visibility. Our team will audit your website, uncover opportunities, and create a B2B SEO strategy tailored to your business goals.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
B2B SEO is the process of optimising a website to rank for keywords that attract other businesses, decision-makers, or organisations. It focuses on lead generation, authority, and visibility in niche industries.
B2B purchases often involve multiple stakeholders and longer buying cycles. SEO ensures your brand is visible when prospects are researching solutions, helping you capture qualified leads.
Depending on your industry and the competition you’re facing, B2B SEO usually shows measurable results within 3-6 months, with significant growth over 6-12 months.
B2B SEO works to target businesses and decision-makers rather than individual consumers. It prioritises lead quality over volume, long-form content, thought leadership, and account-based strategies.
Look for agencies that have proven experience in B2B markets, and experience working with complex websites and lead generation. They should be able to align SEO strategy with your sales goals and explain technical recommendations clearly.