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PPC
PPC Agency
Never underestimate the power of keywords and search engine tools as an efficient marketing channel. Pay-per-click (PPC) marketing has evolved significantly over the years, working alongside platforms like Google to deliver highly targeted campaigns that provide better user experiences while driving measurable results.
Our PPC campaigns are built on thorough market research and competitor analysis, ensuring every click is optimised to drive qualified leads directly to your website. With the right strategy, PPC can improve your site’s keyword rankings and traffic, target specific stages of the buying journey, attract new visitors actively searching for your products or services, tailor messages to match user intent, accurately track ROI, and grow your customer database to expand your marketing reach.
Investing in PPC means every click counts, which is why ongoing audits, optimisation, and data-driven management are essential. With Google and display advertising constantly evolving, having an experienced PPC team is crucial. Our Bolton-based agency has years of experience running meticulous campaigns across diverse industries, delivering results through strategy, research, and continuous optimisation.
Services
Our PPC services
We create PPC campaigns that get your brand seen by the right people, at the right time, with measurable results. From strategy and setup to ongoing management and optimisation, our services are designed to drive traffic, generate leads, and maximise your ROI.
- PPC auditing
- PPC management
- Bid management
- A/B testing
- Display advertising
PPC auditing
We start by taking a deep dive into your existing campaigns to uncover what’s working, what isn’t, and where opportunities lie. Our audits identify wasted spend, gaps in targeting, and areas for optimisation, giving you a clear roadmap for improving performance. By understanding the full picture, we can ensure future campaigns deliver maximum results from day one.
PPC management
From initial setup to ongoing optimisation, we manage every aspect of your paid search campaigns. Our team monitors performance closely, adjusts strategy based on real-time data, and ensures every pound of your budget is used efficiently. With our hands-on approach, you can be confident your campaigns are performing at their best at all times.
Bid management
Effective bidding is at the heart of a successful PPC campaign. We continuously optimise bids across keywords, ad groups, and platforms to drive the right traffic at the most cost-effective price. This approach helps maximise ROI while keeping your campaigns competitive and profitable.
A/B testing
We test everything from ad copy and creative to landing pages to determine which combinations perform best. By analysing results and iterating quickly, we refine campaigns to improve engagement, click-through rates, and conversions. A/B testing ensures your paid campaigns keep getting smarter and more effective over time.
Display advertising
We design highly targeted display campaigns that reach your audience across websites, apps, and networks. Our team creates eye-catching visuals and strategic placements to build awareness, drive traffic, and complement search campaigns. Display advertising helps you stay visible to the right people at the right time, boosting brand recognition and conversions.
Meet the team
Lee Frame
PPC Director
Georgia Doyle
Senior Paid Media Executive
PPC
How we work
At TAL Agency, we start by understanding your business, audience, and goals to create a tailored PPC strategy. Our team handles everything from research and campaign setup to optimisation and reporting, keeping you informed at every stage. By combining creativity, strategy, and data-driven insight, we ensure your campaigns perform efficiently and deliver measurable results.
Case studies
Our results speak for themselves
PPC
PPC strategy that drives results
PPC isn’t just about clicks – it’s about conversions and ROI. We analyse competitors, keywords, and user behaviour to craft campaigns that reach the right audience at the right stage of the buying journey. Through continuous optimisation and testing, we maximise results while reducing wasted spend, turning your paid search investment into real business growth.
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PPC articles from our experts
Get in touch
We'd love to chat
Looking to drive more traffic, generate qualified leads, and maximise your ROI with PPC? Let’s chat about how we can build a paid search strategy that’s tailored to your business and delivers measurable results.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
We manage campaigns across Google Ads, Bing Ads, and social media platforms such as Facebook, Instagram, and LinkedIn, depending on your goals.
Through ongoing monitoring, bid management, A/B testing, and audience analysis, we continually refine campaigns to improve performance and ROI.
Traffic and clicks can be immediate, but measurable conversions and ROI typically take a few weeks as campaigns are optimised and data is analysed.
Yes. We can audit, optimise, and manage your existing campaigns to improve performance and ensure your budget is spent efficiently.
Absolutely. We provide detailed, easy-to-understand reports on performance, ROI, and optimisations, keeping you informed at every stage.