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FMCG SEO Agency
Fast-moving consumer goods (FMCG) brands operate in a highly competitive, fast-paced market where visibility and consumer trust are critical. FMCG SEO is about making sure your products are discoverable online, building authority, and driving traffic that converts into sales – often on a huge scale.
As an FMCG SEO agency, we create organic strategies tailored to high-volume, consumer-driven markets. From optimising product listings and category pages to crafting content that engages and converts customers, we ensure your brand remains visible, authoritative, and competitive in the jam-packed search landscape that is FMCG.
Services
FMCG SEO services
Our FMCG SEO services are designed to help brands increase online visibility, drive engagement, and capture market share:
- Technical SEO to optimise site speed, crawlability, and large product catalogs
- Keyword-focused optimisations to both your category and product pages to improve rankings for high-volume search terms – ensuring we’re hitting as many stages of the buying funnel as possible
- Content marketing, including guides, campaigns, and seasonal trend content
- Schema & structured data to enhance product listings and search visibility
- Highly focused Digital PR & link building to boost brand authority and trustworthiness
- Local SEO for brands targeting specific regions or retail locations
- Analytics & reporting to track performance, rankings, and sales growth
Technical SEO for FMCG
FMCG websites often feature thousands of SKUs, run seasonal campaigns back-to-back, and contend with rapid product rotations. We optimise crawl paths, site speed, Core Web Vitals, and indexation to ensure search engines can find, understand, and rank your products efficiently.
Category & product page optimisation
Your category and product pages drive revenue and visibility. We optimise metadata, headings and sub-headings, on-page content, and internal linking while implementing structured data to ensure products appear prominently and exactly where they should in search results.
Content marketing & consumer engagement
FMCG brands thrive on trends and consumer awareness – if you’re not capitalising on this, then you’re already falling behind. We create content strategies that include lifestyle guides, how-to articles, seasonal campaigns, and brand storytelling designed to attract, engage, and convert consumers online.
Digital PR & link building
Authority is key for FMCG brands competing in crowded markets, and securing the right links can often be the difference between staying stagnant and breaking that glass ceiling. Our digital PR team secures placements in relevant publications, lifestyle blogs, and high-authority outlets to build backlinks, enhance visibility, and reinforce brand trust.
Meet the team
Nick Boyle
Managing Director
Nicola Hughes
Head of SEO
Christina Manns
Junior Content Manager
Abbie Alker
SEO Executive
Jenna Stamper
Senior Content Executive
Millie Beech
Digital Marketing Apprentice
Emily Shepherd
SEO Content Manager
FMCG SEO Services
How we work
We start with an incredibly detailed audit of your brand’s website, content, and competitive landscape. We then use our findings to develop a roadmap that prioritises technical fixes, optimised content creation, and authority-building strategies designed to boost visibility and sales within your specific sector.
Our teams work collaboratively to deliver campaigns that are both creative and data-driven, while transparent reporting ensures you can track progress, performance, and ROI.
Case studies
Our results speak for themselves
FMCG SEO Services
FMCG SEO strategies that drive results
Our FMCG SEO strategies typically focus on high-volume consumer searches, brand authority, and measurable growth. By combining technical optimisation, engaging content, and highly-focused digital PR campaigns, we help your brand stand out in competitive markets.
We continuously monitor performance, adapt to search algorithm updates, and optimise campaigns to maintain competitiveness and relevance.
Content hub
SEO articles from our experts
Get in touch
We'd love to chat
Whether you’re a global FMCG brand or a regional product line, we can help you grow online visibility, drive consumer engagement, and increase sales. Our team will audit your website, uncover opportunities, and create a tailored FMCG SEO strategy designed to achieve your goals.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
FMCG SEO is the process of optimising fast-moving consumer goods brands’ websites to improve search visibility, consumer engagement, and sales. Due to the nature of this competitive industry, it may require an adapted approach to SEO compared to other sectors.
FMCG markets are highly competitive, and strong SEO ensures your products are discoverable online – boosting sales and taking valuable market share away from your competitors.
Quick wins can appear within a few months, but measurable growth with visible improvements in rankings and conversions typically takes 4-6 months or more. When it comes to competitive sectors, SEO is a long-term game to play.
FMCG SEO focuses on high-volume consumer products and an intense rotation of seasonal campaigns, whereas broader B2C SEO may cover services, lifestyle brands, or individual-focused offerings.
Look for agencies with experience in high-volume, competitive markets, strong technical SEO knowledge, and expertise in content marketing and digital PR.