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SEO
Finance SEO Agency
In the financial sector, trust and authority aren’t optional – they’re everything. Because finance websites fall under Google’s YMYL (Your Money or Your Life) category, search engines apply the highest standards to content and credibility. Without strong E-E-A-T signals (Experience, Expertise, Authoritativeness, and Trustworthiness), even the most informative site can struggle to rank.
That’s why finance SEO is about so much more than just keywords. It’s about building a digital presence that meets compliance standards, showcases expertise, and demonstrates authority to both search engines and users. From technical SEO and content strategy to digital PR and reputation management, we create strategies that help financial brands earn visibility, trust, and measurable growth.
Services
Finance SEO services
Our Finance SEO services are designed for banks, fintech companies, insurance providers, investment firms, and other financial organisations. We focus on:
- Technical SEO to ensure fast, secure, and compliant websites
- Optimisation to commercial pages specifically aimed at Google’s E-E-A-T and YMYL criteria
- Editorial content tailored to financial queries, from guides and tools to thought leadership
- Schema & structured data to highlight services, reviews, and key information in SERPs
- Digital PR & link building to secure coverage from authoritative finance and business publications
- Local and international SEO for firms operating in specific markets or across multiple regions
Technical SEO & compliance
Finance sites need to be technically flawless and secure. We optimise site speed, Core Web Vitals, crawlability, and indexation, while ensuring your site structure meets both search engine and regulatory standards.
Financial content strategy
In the financial sector, your content must balance clarity, expertise, and compliance. We create content strategies that address customer questions, educate users, and demonstrate authority – from in-depth investment guides to financial calculators and service pages.
E-E-A-T & YMYL optimisation
Financial services fall under Google’s “Your Money or Your Life” (YMYL) category, where trust signals are critical. We strengthen your site’s E-E-A-T with expert authorship, transparent sourcing, and authoritative link acquisition.
Authority building
It’s not enough to say you’re the experts; credibility is key when it comes to finance. Our digital PR team secures placements in leading financial publications, trade journals, and trusted business outlets, boosting both visibility and authority.
Meet the team
Nick Boyle
Managing Director
Nicola Hughes
Head of SEO
Christina Manns
Junior Content Manager
Abbie Alker
SEO Executive
Jenna Stamper
Senior Content Executive
Millie Beech
Digital Marketing Apprentice
Emily Shepherd
SEO Content Manager
Finance SEO Services
How we work
We start with a detailed audit of your site’s technical foundations, assessing content quality, and checking all compliance signals. We then create a prioritised roadmap tailored to your services, audience, and regulatory environment.
Our SEO, content, and PR specialists work collaboratively, ensuring strategies align with your business objectives and compliance requirements. You’ll be kept up-to-date every step of the way with regular updates and transparent monthly reporting, so you know exactly how our work is benefitting your business.
Case studies
Our results speak for themselves
Finance SEO Services
SEO strategies that drive results
Our finance SEO strategies focus on building trust and long-term visibility while generating qualified leads. We combine technical optimisation, high-quality content, and authority-building campaigns to ensure your brand stands out in competitive financial markets.
With continuous monitoring and speedy adaptation to both regulatory and algorithmic changes, we keep your site visible, credible, and ready to convert.
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SEO articles from our experts
Get in touch
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Whether you’re a bank, a fintech company, an insurance provider, or an investment firm, we can help you grow online visibility and generate more qualified leads. Our team will audit your website, uncover opportunities, and create a bespoke financial SEO strategy tailored to your goals.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
Finance SEO is the process of optimising the websites of businesses in the financial sector in order to improve their organic visibility in search engines, while meeting regulatory and compliance standards.
Finance is both a highly competitive and a tightly regulated industry online. When it’s done properly, SEO builds trust, authority, and visibility, helping you attract qualified customers.
“Your Money or Your Life” (YMYL) is a Google category covering finance, health, and other critical industries – anything where someone’s life could be impacted based on the topic or information they are searching for. For these sites, demonstrating E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is essential.
While technical fixes and compliance improvements can deliver quick results – something we love to do and will prioritise – long-term sustainable growth typically takes 4-6 months, with stronger gains over 12 months. SEO really is the long game!
You want to choose an agency with proven experience in financial services, with a clear understanding of compliance and E-E-A-T. Your chosen agency should also be able to provide transparent reporting and clear strategies tailored to your goals.