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SEO
Ecommerce SEO Agency
At TAL Agency, we specialise in helping ecommerce brands grow their visibility, traffic, and sales through tailored SEO strategies built for online stores. But ecommerce SEO isn’t just about ranking products – it’s about creating a seamless customer journey, from category discovery to checkout, that performs in search and converts in the cart.
As an Ecommerce SEO agency, we optimise your site’s architecture, its product listings, and shore up its technical foundations to make sure your store stands out in competitive markets. From keyword research and content optimisation to technical fixes and link building, we deliver strategies that increase visibility and revenue.
Services
Ecommerce SEO services
Our ecommerce SEO services cover every element of organic performance for online stores:
- Site architecture optimisation to ensure clear crawl paths and category structures
- Product & category page optimisation for high-value keywords and conversions
- Technical SEO for speed, Core Web Vitals, and clean indexation of thousands of SKUs
- Content strategy for product descriptions, guides, and blog content that drives organic traffic
- Schema & structured data for product, review, and availability enhancements in SERPs
- Digital PR & link acquisition to build authority and trust in competitive markets
- Conversion optimisation insights to align SEO with actual sales growth
Site architecture & technical SEO
For ecommerce, a scalable and logical site structure is essential. We design architectures that make it easy for search engines to crawl and users to navigate. From faceted navigation and filters to crawl budget optimisation, we ensure your product catalogue is accessible and indexable without duplication issues.
Product & category page optimisation
Your product and category pages are your sales engine. We optimise metadata, on-page copy, headings, and internal linking to ensure these pages rank for the searches that drive conversions. By using structured data, we can enhance your product listings with rich snippets like price, availability, and reviews.
Content marketing for ecommerce
Beyond product pages, your website’s content plays a huge role in ecommerce growth. As part of a carefully thought-out strategy, we create blog content, buying guides, and resource hubs that target informational queries, attract top-of-funnel traffic, and funnel users toward conversion.
Digital PR & link building
Ecommerce is competitive – VERY competitive – and authority is everything. Our digital PR team secures links and coverage from relevant publications, building trust signals that give your store the edge in search rankings.
Meet the team
Nick Boyle
Managing Director
Nicola Hughes
Head of SEO
Christina Manns
Junior Content Manager
Abbie Alker
SEO Executive
Jenna Stamper
Senior Content Executive
Millie Beech
Digital Marketing Apprentice
Emily Shepherd
SEO Content Manager
Ecommerce SEO
How we work
At TAL Agency, we combine technical expertise with a commercial focus. We start with a deep dive into your store’s technical foundations, product visibility, and competitive landscape. From there, we build a prioritised roadmap designed to drive both traffic and revenue.
Our SEO and Digital PR teams work together seamlessly, while transparent reporting shows you exactly how SEO improvements translate into sales. With a focus on agility, we continuously test, adapt, and optimise to stay ahead in the fast-moving world of ecommerce.
Case studies
Our results speak for themselves
Ecommerce SEO
Ecommerce SEO strategies that drive results
Our ecommerce SEO strategies are tailored to the complexities of online retail. We focus on technical scalability, optimised product visibility, and content strategies that support the buyer journey.
By combining advanced technical SEO with creative content and authority-building campaigns, we help your store achieve long-term growth in both traffic and revenue.
Content hub
Ecommerce SEO articles from our experts
Get in touch
We'd love to chat
Whether you’re launching a new store from scratch, scaling an existing ecommerce brand, or looking to increase organic revenue after long-term paid investment, we can help. Our team will audit your site, uncover hidden opportunities, and create a tailored ecommerce SEO strategy that delivers measurable growth.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
Ecommerce SEO is the process of optimising an online store so its products, categories, and content rank higher in search engines. It covers site architecture, technical performance, product optimisation, and authority building.
With thousands of products competing for visibility, SEO ensures your store stands out in search results. It drives highly qualified traffic from people actively looking to buy, resulting in more sales and revenue.
Depending on your site size and the competition you’re facing, you may see improvements to your organic performance within 2 to 3 months, with significant growth typically over 6–12 months. Of course, SEO isn’t something that is ever really ‘done’ – ongoing optimisations and tweaks are always needed!
While the core focuses are the same, ecommerce SEO deals with unique challenges like faceted navigation, duplicate content, large product catalogs, and conversion-focused optimisation.
You’ll want to look for an agency with proven experience working with ecommerce platforms (Shopify, Magento, WooCommerce, etc.), and one that understands both SEO and revenue growth. They should be able to explain technical fixes clearly and align SEO with your commercial goals.