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Google Shopping
When people search for a specific product, they often have their card ready to head to checkout. Google Shopping allows you to get the products you sell directly in front of customers who are already searching for them.
It doesn’t matter where they’re searching; whether it’s a desktop in their home office or a mobile phone on the bus, a well-optimised and perfectly-timed ad can convert curious searchers into valuable customers. Google Shopping has proven to be a profitable marketing channel for many of our eCommerce clients, giving them increased product visibility, outperforming competitors and generating high quality leads and sales.
Before we build any campaign, our team will be 100% sure that Google Shopping is the right platform for your business. Our data-driven, bespoke and granular approach means that we will have eyes on your account every day, making tweaks, changes and optimisations where necessary. It’s our job to make your budget work harder.
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Google Shopping services
Any strong and successful Google Shopping campaign starts here; with your product feed. Every time a person searches for a product, your feed is what makes sure it appears. Having a product feed that is properly set up and optimised is how you’re going to attract the best customers, and also how you’re going to get the best return on your ad spend.
- Product feed optimisation
- Shopping campaign management
- Merchant Centre management
- Insights and reporting
Product feed optimisation
Any strong and successful Google Shopping campaign starts here; with your product feed. Every time a person searches for a product, your feed is what makes sure it appears. Having a product feed that is properly set up and optimised is how you’re going to attract the best customers, and also how you’re going to get the best return on your ad spend.
Shopping campaign management
A successful Google Shopping campaign combines data-driven targeting, smart bidding, and clear ROI – but achieving this requires expertise and ongoing management. That’s where our team comes in. As eCommerce specialists, we set up, optimise, and monitor your campaigns closely, working with you to review performance, share fresh strategies, and identify opportunities for continuous improvement. With our hands-on approach, your products get maximum visibility and results.
Merchant Centre management
Google’s Merchant Centre is a powerful tool that should be at the heart of your paid marketing strategy. It lets you upload product listings and make them available across Google, including free listings and Local Inventory Ads. From initial setup to day-to-day management, our team monitors your listings to ensure they comply with guidelines, display correctly, and achieve maximum impressions.
Insights and reporting
We’re constantly looking for ways to make your campaigns better. And for that you need regular reporting and insights. We don’t just set up your campaign and leave it to run itself; our team constantly monitors and fine-tunes your product feeds and copy, optimising in the right places to ensure better visibility and efficient budget spend. Everything we do – every tiny tweak and spent penny – is backed up by detailed reporting. We do love our data.
Meet the team
Lee Frame
PPC Director
Georgia Doyle
Senior Paid Media Executive
PPC
How we work
At TAL Agency, we start by understanding your products, audience, and business goals to create a tailored Google Shopping strategy. Our team handles everything from Merchant Centre setup and product feed optimisation to campaign management and ongoing performance monitoring. By combining technical expertise with eCommerce insight, we ensure your Shopping campaigns are optimised for clicks, conversions, and ROI.
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Our results speak for themselves
Google Shopping
PPC strategies that drive real results
A great Google Shopping campaign is about more than just visibility – it’s about driving traffic, increasing sales, and improving ROI. We use data-driven targeting, smart bidding strategies, and continuous optimisation to ensure your products reach the right audience at the right time. With careful management and insight-led adjustments, your campaigns generate measurable results that grow your business.
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Want to get your products in front of more customers and boost online sales with Google Shopping? Let’s talk about how we can create a tailored Shopping strategy that delivers results for your eCommerce business.
Brands that trust us
We’ve thoroughly enjoyed our first six months working with TAL and have been consistently impressed by their approach and content. They’ve helped us shape a far more joined-up SEO strategy - seamlessly aligning on-page, off-page, and technical foundations
-Andy - kate&toms
FAQs
Google Shopping lets your products appear in search results with images, prices, and other details, making it easier for potential customers to find and buy.
Yes. Our team has experience across diverse eCommerce sectors, ensuring campaigns are tailored to your products and audience.
We optimise product feeds, images, descriptions, and attributes to ensure your listings comply with Google’s guidelines and maximise visibility and conversions.
We track impressions, clicks, conversions, ROAS, and other KPIs, providing regular reports and optimising campaigns to deliver the best possible results.
Absolutely. We optimise both paid Shopping campaigns and free listings to maximise exposure, traffic, and sales across Google.