400% increase in year-on-year organic revenue

Digital PR, PPC Agency, SEO

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The Brief

Rope Source has an incredible product offering and loyal customer base, however they needed to replatform to a new website provider to ensure all their categories and filterable products were indexable. The challenge here for the SEO department was to significantly increase organic sessions and revenue, as well as improving brand awareness through digital PR campaigns.

The Solution

Our team started by replatforming the website to WordPress – a much easier CMS system to use – and took steps to ensure that all unique categories and product pages were indexable and able to rank, therefore increasing the organic visibility of the website. All of the content on the site underwent a complete overhaul to become more keyword optimised and further strengthen the category page’s ranking potential.

Working alongside the digital PR team, our teams worked to create an online gifting campaign based around seasonal occasions, where craft bloggers would use and review products, and link back to the Rope Source website.

Our Results

  • 398% increase in year-on-year organic sessions
  • 400% increase in year-on-year organic revenue
  • 50.6m in online readership
  • 256K estimated coverage views
  • Average backlink DA of 31


rope source

Client Testimonial

The team at TAL Agency are fantastic to deal with and they really know the ropes. They have many strings to their bow and if you tie up with them, you certainly will knot regret it!

Rope Source

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    Awards & Accreditations

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